Mail gets wrong number on iPhone 4 recall scoop

Jun 28, 2010
Tim Edwards

How the Mail on Sunday fell for notorious ‘Steve Jobs’ spoof tweet

Apple and iPhone-bashing scoops are like gold dust on the internet. So it was with a certain amount of glee that the Mail on Sunday reported yesterday that Apple CEO Steve Jobs had said he may have to recall his new must-have smartphone, the iPhone 4.

The Mail reported: "The much-vaunted new iPhone 4 may be recalled, Apple boss Steve Jobs revealed last night. Posting a message on the social networking site Twitter, the tycoon said: 'We may have to recall the new iPhone. This I did not expect'."

There was only one problem. CEOSteveJobs is the Twitter account of an impostor. The owner admits as much in their bio, which reads: "I don't care what you think of me. You care what I think of you. Of course this is a parody account."

The page includes a number of other even less credible tweets than the one about an iPhone 4 recall, including: "Just FaceTimed my wife. If you know what I mean."

The Mail on Sunday realised its embarrassing error at some point yesterday and removed the article from the internet, although it can still be seen here.

The paper clearly thought a recall was plausible because the £499 iPhone 4 has been plagued with bad publicity since it was discovered some handsets suffer from poor 3G reception when gripped in a particular way.

Apple's response was rather off-hand, with an official statement basically saying all phones suffer from a certain amount of reception loss when held and that iPhone 4 owners should change the way they hold their phone or buy a case.  

Since then, an Apple customer has received an email from the real Steve Jobs denying there was a problem, but hinting a fix could be in the offing anyway: "There is no reception issue. Stay Tuned".

It is thought this may mean the next software update for the iPhone's operating system, iOS 4.1, which should be issued sometime this week, will put an end to the problem.

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