What is Tidal? Jay Z's new streaming service scorned
#Tidalforall or #Tidalfornoone? Beyonce, Madonna and Rihanna among stars to support new platform
Jay Z launched his new streaming service Tidal last night, backed by some of the world's biggest names in music. Madonna, Beyonce, Rihanna and Kanye West were among the "co-owners" to join him at the event in New York City. Each celebrity signed a document pledging to join the "movement to change the status quo" in front of a screaming audience, while Alicia Keys promised a "better experience for fans and for artists". But critics have suggested the focus is more likely to be on the latter...
What is Tidal?
It is a subscription streaming service that Jay Z recently bought for more than $50m with the hope of rivalling Spotify and other companies.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
How is it different to its competitors?
Tidal is billed as the first-ever artist-owned music platform and is said to go "beyond commerce and technology". Jay Z says he and his celebrity co-owners are different from tech companies selling advertising and hardware because they have a "passion" for music. "Right now, they [other streaming services] are writing a story for us," he says. "We need to write the story for ourselves."
Who else is involved?
Jack White, Nicki Minaj, Chris Martin, Usher, Calvin Harris and Daft Punk were also among the famous co-owners at yesterday's event, which was technically a re-launch under Jay Z's new ownership, as the service was first unveiled in October last year. According to the Financial Times, they have been offered a mix of stock and cash for promotional support. "At least one act was offered as much as $3m and a 3 per cent stake in the new service," says the newspaper.
How does Tidal compare to Spotify?
Tidal is charging £9.99 a month for a basic subscription and £19.99 for a high-quality audio subscription, with a seven-day free trial, while Spotify offers a free version, as well as the option of upgrading to a £4.99 or £9.99 premium service. Both offer similar music, but Tidal is expected to feature more exclusive music and previews of unreleased albums. It also promises to send users songs in 1411 kbps FLAC, which is better than CD quality and Spotify's best quality, which is about 320 kbps. But that means nothing if the hardware is not made for it and most speakers are not, says Andrew Griffin at The Independent.
#Tidalforall or #Tidalfornoone?
On Twitter, celebrities turned their avatars blue and circulated a #Tidalforall hashtag to promote the launch, but soon a new hashtag – #Tidalfornoone – began to trend. "You guys don't ever have to work another day in your life should you choose to, why should we pay more for the same music?" asked one Tweeter. Others summed up the project as "millionaire singers wanting more money".
A star-studded launch video – in which Jay Z hails the "beginning of a new world" – was also panned as an "advert disguised as social activism". Sky's Tom Cheshire says the new venture is not about those listening to music, but those making a lot of money from it. He concludes: "Tidal's superstars know that their music in particular is valuable, and are simply trying to carve out a little bit more of that value for themselves."
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Why is Tesla stumbling?
In the Spotlight More competition, confusion about the future and a giant pay package for Elon Musk
By Joel Mathis, The Week US Published
-
How Taylor Swift changed copyright negotiations in music
under the radar The success of Taylor's Version rerecordings has put new pressure on record labels
By Theara Coleman, The Week US Published
-
Job scams are increasingly common. Here's what to look out for.
The Explainer You should never pay for an application or give out your personal info before being hired
By Becca Stanek, The Week US Published
-
Taylor Swift's surprise double album: an event of 'world-shaking proportions'
Why Everyone's Talking About Fans are 'reeling' after The Tortured Poets Department is followed by The Anthology – 15 additional tracks
By Julia O'Driscoll, The Week UK Published
-
Why Chechnya has banned music that is 'too fast or too slow'
Under The Radar Many Western pop songs – and Russian national anthem – fall foul of new rules to protect 'cultural heritage'
By Chas Newkey-Burden, The Week UK Published
-
Is Beyoncé now a country superstar? Depends on who you ask.
In The Spotlight The pop diva's 'Texas Hold 'Em' is the hottest country song on the charts. Why won't some people admit the obvious?
By Rafi Schwartz, The Week US Published
-
Can Beyoncé save country music's reputation?
Talking Point First black woman to top the Billboard country charts could finally break down the genre's racist stereotype
By The Week UK Published
-
Movies to watch in December, from 'Wonka' to 'The Color Purple'
The Week Recommends A month for Beyoncé, Godzilla and Willy Wonka
By Brendan Morrow, The Week US Published
-
Madonna at 65: still the Queen of Pop?
Talking Point Last week Madge launched her postponed Celebration tour in London
By The Week Staff Published
-
Kanye West referenced in at least 30 antisemitic incidents since October, Anti-Defamation League says
Speed Read
By Brendan Morrow Published
-
Adidas could lose over $1 billion after terminating Kanye West partnership
Speed Read
By Brendan Morrow Published