Google buys alphabet domain: Abcdefghijklmnopqrstuvwxyz.com

Search giant acquires unwieldy web site address after reorganising business under Alphabet brand

150717_google.jpg

Weeks after restructuring its business under a new name, Google – now a subdivision of parent company Alphabet – has bought the self-evidently relevant domain name Abcdefghijklmnopqrstuvwxyz.com.

The web address was first registered – by somebody else – in 1999. It is not known how much the search giant has now paid to acquire it, says CNBC, nor is it clear what Google will do with it: as of this afternoon, the page is blank.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us