Black Friday fails to prevent retail sales slide

Rise in online sales and continued price deflation lie beneath headline trend

Black Friday
(Image credit: Christopher Furlong/Getty Images)

Hype around Black Friday 2015 was as least as intense, if not more so, than it was last year. But sales for the month in which the day of discounting falls did not follow suit.

According to data produced by the British Retail Consortium and accountants KPMG, retail sales fell 0.4 per cent in November compared to last year.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us