Nokia crisis as smartphone rivals surge ahead

Feb 9, 2011

Business digest: New CEO warns that the Finnish manufactuer is on a ‘burning platform’

The world's biggest mobile phone manufacturer, Nokia, has been left "standing on a burning platform" as its innovative competitors develop better products that could undermine the Finnish company's position.

The memo from the company's new CEO, Stephen Elop, a former Microsoft executive, warns that Nokia not only faces competition at the top of the market from smartphone developers like Apple and HTC, but is also being challenged by low-cost Chinese manufacturers at the cheaper end.

The note, which was first leaked to technology website Engadget, states: "The first iPhone shipped in 2007, and we still don't have a product that is close to their experience." It also points out that Google's operating system, Android, was only launched two years ago and has already overtaken Nokia's Symbian OS in market share.

Nokia's market share of the mobile market has fallen 10 per cent to 28 per cent in the last year and the last three quarters results have seen falling profits.

Read a full report at the BBC.

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