Parasailing donkey stunt horrifies beachgoers

Marketing stunt in Russia is now being investigated by the police

BY Alex Lewis LAST UPDATED AT 16:38 ON Tue 20 Jul 2010

There was chaos on a beach in southern Russia last Thursday after a particularly hare-brained marketing idea saw a donkey attached to a parachute in order to promote an ailing parasailing business.

The donkey, harnessed into a parasail, flew off into the air and proceeded to circle the skies above the village of Golubitskaya all the while kicking and braying in obvious distress.

Rather than attracting punters, however, the spectacle succeeded only in leaving tourists traumatised before later bringing the unwelcome attention of the police, who say they are investigating the incident.

"The donkey screamed and children cried. No one had the brains to call the police," a police official told AFP.

While things didn't end too smoothly for the donkey, it did at least survive the incident. "The donkey landed in an atrocious manner: it was dragged several metres along the water, after which the animal was pulled out half-alive onto the shore," reported Russian newspaper Taman.

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