Morrisons hires Apple exec in online services drive

Sep 8, 2011

Business digest: Supermarket chain looks to develop online presence to compete with rivals

MORRISONS, the supermarket chain, has hired a former Apple executive as part of a move towards expanding its online presence in order to compete with other British supermarket chains.

Simon Thompson was worldwide strategy and customer experience director for Apple, and general manager of their online store in Europe, the Middle East, Africa and India before that. He has been appointed managing director for's food side, which is expected to launch in 2013/14.

The news comes as Morrisons moves closer to opening its non-food online store. In February, the supermarket bought online baby products retailer Kiddicare, and hired its founder as managing director of the non-food side of

A Morrisons team has also been embedded with FreshDirect, a New York-based online grocer, to learn strategies that will help it compete with Tesco, Ocado and Sainsbury's, all of which already offer an online shopping service.

Read a full report at Retail Week.

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