HMV staff live-tweet mass firing on official account

Jan 31, 2013

‘There are 60 of us being fired at once,’ staff announce before bosses delete tweets

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HMV staff live-tweeted their own redundancies from the company’s official Twitter account on Thursday afternoon, telling the firm's 68,502 followers: “We’re live tweeting from HR where we’ve all being fired – exciting!!"

Employees at the record and DVD chain, which went into administration earlier this month, took to Twitter to tell the world: “There are 60 of us being fired at once“.

In messages that were soon deleted, they added it was a “mass execution of loyal employees who love the brand“, and that previously they had been “unable to say a word, or – more importantly – tell the truth“.

Soon after the tweets appeared, administrator Nick Edwards of Deloitte confirmed there were a number of staff being let go in the head office and distribution centres, Sky News reported. Overall 190 out of a staff total of 4,123 have been made at the company so far, ITV News said.

“Although such decisions are always difficult, it is a necessary step in restructuring the business to enhance the prospects of securing its future as a going concern,“ said Edwards.

Before the tweets could be deleted, they were screen-grabbed. As The Guardian’s Jonathan Haynes wrote today: “Never fire the person in charge of your Twitter feed without revoking their access first.“

The 92-year-old chain had been struggling for years before going into administration. The rise of digital downloading and success of online firms such as Amazon, as well as competition from supermarkets like Tesco, had destroyed its business model.

Deloitte is still hoping to sell some of the stores as a going concern, with US-based turnaround specialist Hilco buying some of its debt.

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