Tesco voted worst supermarket in customer survey

Feb 20, 2013

Waitrose triumphs over low-budget rivals in consumer watchdog poll

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TESCO has been named Britain's worst supermarket in a poll by the leading consumer watchdog Which?. Upmarket brand Waitrose finished top of the survey for the fourth year in a row after gaining high scores for its customer service and fresh produce, while discount chains Aldi and Lidl came second and third, Sky News notes.

Tesco, which accounts for £1 in every £8 spent in the UK, received low marks for its pricing, store environment, quality of fresh produce and customer service. Which? surveyed 11,492 members online last October and said customers believed supermarkets were not doing enough to help shoppers on tight budgets. Its Executive Director Richard Lloyd commented: "In these tough economic times it's understandable that supermarkets scoring well for value for money are being ranked so highly in our league table."

The news is a fresh blow for Tesco, the UK's largest retailer, which has found itself embroiled in the horse meat scandal, although the survey was conducted before the crisis erupted. Tesco also had to call in police this week after dozens of customers complained that their Clubcard accounts had been emptied online.

A Tesco spokeswoman said: "We have made a £1 billion commitment to make Tesco better for our UK customers and since this survey in October 2012 we have had an encouraging Christmas and New Year and are delivering further improvements this year. We are focusing on improving the look of stores, giving customers great value and making sure they can get all the help they need."

The full list of supermarkets as ranked by Which?:

1. Waitrose
2. Aldi
3. Lidl
4. Marks & Spencer
5. Morrisons
6. Sainsbury's
7. Asda
8. The Co-operative
9. Tesco

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