Yahoo overtakes Google as most visited US website
Shake-up by new CEO Marissa Meyer looks to be working in battle for Web domination
YAHOO attracted more website visitors in the USA than Google last month, pushing the company to the top of the online league for the first time in two years and confounding analysts' predictions.
Last month Yahoo had 196.6m unique visitors, up 21 per cent compared to July last year, whereas Google received 192.3m, rising less than one per cent from the same month in 2012. Microsoft, which last year also attracted more visitors than Yahoo, came in third with 179.6 million unique visitors.
The figures, compiled by analytics company comScore, do not include visitors to Tumblr, the social networking site acquired by Yahoo last year, which had 38.4 million unique visitors of its own last month.
The news suggests that changes made by Yahoo CEO Marissa Mayer, who joined from Google last year, have been effective. Mayer has remodelled Yahoo's home page, as well as its weather and email services. "This will probably have a positive impact on the share price and if Yahoo keeps this up, it has a chance of becoming relevant again," said Ed Barton, director of digital media at Strategy Analytics.
The figures do not include mobile traffic, where Google is still much stronger, according to the Daily Telegraph. The comScore data also only shows the number of visitors to each of the company's various websites, not how many people use their search engines. Google maintains 67 per cent of that market, Microsoft's Bing is second with 17 per cent and Yahoo comes in third with 12 per cent of search engine use.
Ian Dawson, chief telecoms analyst at IT consultants Ovum, said: "Yahoo owns lots of destination sites – places where people spend lots of time but aren't necessarily looking for anything in particular – whereas Google dominates search, and is able to serve up very relevant advertising and make lots of money in the process." ·