Jaguar invests £1.5bn in new technology to challenge rivals
Jaguar Land Rover takes on BMW and Audi with new technology, as it creates 1,700 British jobs in Solihull
JAGUAR Land Rover is to create 1,700 jobs at its plant in Solihull as part of a £1.5bn investment in expanding its product range.
The Indian-owned car manufacturer, plans to invest in the latest lightweight aluminium technology for both its Jaguar and Land Rover cars. The company will directly challenge its rivals with a new range of sporty mid-sized vehicles.
Jaguar will showcase the potential of the technology with the C-X17, its first sports 4x4 crossover concept vehicle, at today's Frankfurt Motor Show. The announcement on what is considered BMW, Mercedes-Benz and Audi's home patch is being seen as a "statement of intent" by the British group.
The C-X17 model will be used to help develop Jaguar's mid-sized sports sedan, which is targeted to take on the BMW 3 series and Mercedes-Benz C class in the competitive arena of upmarket smaller family cars when it is released in 2015, reports The Times.
JLR chief executive, Ralf Speth, said the investment and jobs were further evidence of the company's commitment to the UK car industry and "signals [Jaguar's] ambitions to push the boundaries".
Since 2011, Jaguar has announced plans to create 9,000 British jobs. The new jobs at Solihull will take the total created at the plant to 3,500 and the company has also added 2,500 posts to its Halewood plant. Recruitment is currently taking place for 1,400 jobs at Jaguar's £500 million purpose-built engine manufacturing plant near Wolverhampton.
David Cameron said Jaguar's expansion was "fantastic news" and a "huge vote of confidence" in the UK motoring industry. ·