The success of the iPhone 6 and a huge rise in sales across China has propelled Apple to the largest quarterly profit of any public company in history.
The company's first quarter profits of $18bn overtook the previous record holder Exxonmobil by more than $2bn, according to Standard and Poor’s. The oil and gas company posted second quarter profits of $15.9bn in 2012.
Of the current list of 20 record-holding earners, 15 are oil and gas producers. The other five top results belong to Apple, through quarters dating back to 2012, TechCrunch reports.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
The record results were fuelled by revenue from iPhone and Mac sales, as well as huge software sales from the company's App Store. The company sold 74.5 million iPhones in the period – another record for the company.
Apple does not break down sales for individual iPhone models, but analysts believe that the company's performance was driven by a surge in demand for the larger screen iPhone 6 and iPhone 6 Plus models. The higher price of the new phones led to a two per cent rise in the gross profit margin to 39.9 per cent, Apple said.
"We'd like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high," CEO Tim Cook said in a statement.
Apple's profits are largely due to the company's "significant shift" towards tapping into the potential of China, says the BBC's North America technology correspondent Richard Taylor. "With a strong line-up of devices entering the final quarter, it was able to reap the fruits of its deal with the world's biggest mobile network, China Mobile," Taylor said.
Sales in China brought in $16bn in 2014, a 70 per cent increase on the previous year and almost equal to the $17bn the company made across Europe in the same period.
However, iPad sales slipped again, with an 18 per cent fall from last years figures. The company will hope that the release of the Apple Watch in April will help to compensate for the steady decline in tablet sales.
iPhone 6 and 6 Plus reviews: Apple phones finally on sale
19 September
Apple fans braved the thunder, lightning and rain to queue up outside Apple stores in England this morning as the new iPhone 6 and iPhone 6 Plus finally went on sale.
Around 1,000 people lined up outside the Covent Garden store waiting for the doors to open at 8am, despite the fact that Apple has been offering online pre-orders and an in-store reservation option.
A similar number of people were queuing in Manchester to be among the first to get their hands on the new devices, with some people sleeping on the pavement overnight.
Analysts have called it Apple's biggest launch ever, reports the Daily Telegraph. In Japan, Apple fans waited in line for nearly two weeks, with employees cheering and exchanging high-fives with the first customers that entered the store.
In Australia, one teenager camped outside his local Apple store in Perth so he would be at the front of the queue – only to drop his new phone as he was interviewed live on television.
A record four million orders were placed for the iPhone 6 and iPhone 6 Plus in the first 24 hours after the Apple Store's virtual shelves were stocked last Friday.
Deliveries of the two new phones, which have 4.7-inch and 5.5-inch screens, were expected to begin today, although The Times says some customers will have to wait for their new handsets.
"Customers who ordered the iPhone 6 in advance have been warned that they might not receive their handset until next month because of high demand," the paper reports.
The new device represents the most substantial upgrade and redesign of Apple's flagship phone for several years.
Even though extensive leaks of photographs and video had removed any element of surprise from the big reveal, most early reviewers have heaped praise on both the iPhone 6 and its bigger brother, the 6 Plus.
Stephen Fry is among the critics to praise the new iPhone 6, describing the device as the "most exquisite mobile ever made".
In a review for The Guardian, the actor calls the iPhone 6 and iPhone 6 Plus "utterly gorgeous objects in the hand and to the eye".
After playing with both devices for a week, Fry says he cannot decide which he would keep and confidently predicts that the phones "will prove through sales, as I believe them to be, the best and most beautiful mobile telecom technology ever yet produced".
The phones are larger but slimmer, and present a softer, rounder profile than their sharp-edged predecessors.
"The wafer-like metal design and curved lines feel, in many ways, like previous iPod Touch models and a little like the iPad," says CNET. "The metal HTC One M8 feels bulky by comparison."
Investors reacted coolly to the new phones, sending Apple shares down by 0.38 per cent by the end of the launch event, but among Apple fans – and the tech press assembled in California – there was no such moderation.
"Apple's Tim Cook told the whooping crowds at the Flint Center in Cupertino that the new iPhone 6 is 'the most beautiful phone ever made'," writes Matt Warman in the Daily Telegraph. "I'm trying hard to be objective, but I think he’s right."
Prices will start at £539 in the UK, for a 16GB iPhone 6 with no contract, rising to £789 for a 128GB iPhone Plus.
The iPhone 6 at a glance:
iPhone 6 design
The revamped design met with near unanimous praise. "The first thing I noticed was that it feels a lot thinner than the 5s and 5c, and its rounded edges suggest you're holding a very small iPad mini rather than a larger iPhone," writes Nate Lanxon, the editor of Wired.co.uk. "The chassis has a satisfying curvature as the rear shell folds around to the front, and meets the glass of the display in a way that feels nearly seamless."
Darrell Etherington at TechCrunch says the overall sense he had of the iPhone 6 Plus was one of "extreme high quality", which he says cannot be said for the rest of the "phablet" field. "Apple has managed to make the very first well-designed smartphone of epic scale," he says, "regardless of your thoughts on the merit of the category as a whole."
Larger screens
Wired is also impressed by the sharpness of the "Retina HD" screens on both phones, but particularly the larger model. "The 6 Plus's pixels are so tiny they're hard to see no matter how close you get your face," he says.
As well as raising the pixel count, Apple has improved the displays in other ways too, says The Times. "The screens are brighter, have crisper colours and are covered by stronger glass," the paper says. "They have also been designed for easier navigation using one hand."
However, there was no sign of the super-tough sapphire crystal screens, which some commentators had expected to see in the new phone. The camera also remained at eight megapixels, but reviewers were impressed with the improved functionality it offered.
Improved camera
"The main improvement seems to be the Focus Pixel feature, which is Apple's take on phase-detection autofocus," reports Engadget. What that means is that if you're training the camera on something in the foreground and it moves away from you, the lens will refocus automatically.
"This was demonstrated in Apple's stage presentation," Wired's reviewer says, "and I was pleased to see it works exactly as well when I tested it."
The new operating system, iOS8, also allows for greater camera control. "Until now the only way to adjust the exposure of a photo before taking a shot was to tap on the screen to tell your device from where to take the exposure reading," says the BBC's Mark Blank-Settle. "In iOS 8 the camera lets you adjust the exposure much more precisely: tapping on the screen now brings up an icon of the sun and, by moving a slider up and down, the image will get brighter or darker."
Stephen Fry points out that there is also full HD video allowing "a devastatingly cool 720p slowmo that will make Matrix directors of us all".
Battery life
If technology journalists had any complaints, they focused on doubts about the battery.
"Both iPhones will be powered a new A8 processor that is 25 per cent faster than the previous iPhone and 50 per cent more power efficient for increased battery life," The Guardian reports.
But on stage, Apple had only promised that battery life would be at least equal to its current models – which are frequently criticised for their lack of power reserves.
"Take your phone out for a busy day of GPSing, mobile browsing, texting on the go and whatnot, and you can drain an iPhone to zero in just a couple of hours," writes Forbes's Mark Rogowsky. And Apple "basically told the world that experience will be the same with the iPhone 6".
He blames the company for prioritising form over function, leaving limited room for the battery by cramming all the components into a slim frame with rounded edges.
In The Independent, David Phelan says: "The more the phone does, the more we make it do, so even an improved battery is falling short by lunchtime."
But this doesn't put Phelan off the iPhone 6 and 6 Plus overall. "In the world of smartphones, this is the biggest leap forward yet," he says. "It offers a staggeringly better version of an already winning phone. Honestly? I'd give it six stars if I could."
(Image credit: Apple)
iPhone 6 and 6 Plus deals: the best offers on the market
16 September
The iPhone 6 and iPhone 6 Plus are now available for pre-order, with deliveries scheduled to begin on Friday.
Demand is expected to be strong - Apple says it took a record four million orders on the first day the two models were available - and pricing is far from straightforward. Here is our selection of the best deals available for the two new handsets:
iPhone 6 deals: with no contract
The simplest way to buy an iPhone 6, if the most expensive in the short term, is to buy the handset outright and then shop around for a cheap SIM-only contract. This approach is likely to cost you less in the long-term, with the break-even point likely to be around the two-year mark, depending on which contract you choose.
iPhone 6
16GB: £539
64GB: £619
128GB: £699
iPhone 6 Plus
16GB: £619
64GB: £699
128GB: £789
iPhone 6 deals with free handset
The following deals will let you get your hands on an iPhone 6 without paying anything up front.
16GB iPhone 6
Vodafone
Minutes: unlimited
Texts: unlimited
Data: 4GB of 4G data
Upfront cost: None
Monthly cost: £43.50
Contract length: 2 years
16GB iPhone 6
O2
Minutes: unlimited
Texts: unlimited
Data: 5GB of 4G data
Upfront cost: None
Monthly cost: £48
Contract length: 2 years
128GB iPhone 6
O2
Minutes: unlimited
Texts: unlimited
Data: 5GB of 4G data
Upfront cost: None
Monthly cost: £53
Contract length: 2 years
iPhone 6 deals with unlimited data
Heavy users of data, or those who don't want to worry about limits, may want to consider this well-priced option from Three.
16GB iPhone 6
Three
Minutes: unlimited
Texts: unlimited
Data: unlimited 4G
Upfront cost: £99
Monthly cost: £45
Contract length: 2 years
iPhone 6 deals with low monthly costs
If you plan to use your phone primarily on wi-fi, this plan will keep monthly fees to a minimum
16GB iPhone 6
Vodafone
Minutes: 100
Texts: unlimited
Data: 100MB of 3G data
Upfront cost: £249
Monthly cost: £26.50
Contract length: 2 years
iPhone 6 deals which include a free handset
The larger of the two new iPhones can also be had for no upfront fee, but you'll pay more in monthly instalments
16GB iPhone 6 Plus
EE
Minutes: unlimited
Texts: unlimited
Data: 5GB of 4G data
Upfront cost: None
Monthly cost: £45.99
Contract length: 2 years
16GB iPhone 6
Vodafone
Minutes: unlimited
Texts: unlimited
Data: 4GB of 4G data
Upfront cost: None
Monthly cost: £48.50
Contract length: 2 years
iPhone 6 Plus deals with big data allowances
It's harder to find unlimited data plans for the 5.5-inch iPhone plus, but the 20GB option below should satisfy all but the hungriest web user.
16GB iPhone 6 Plus
EE
Minutes: unlimited
Texts: unlimited
Data: 20GB of 4G data
Upfront cost: None
Monthly cost: £53.99
Contract length: 2 years
iPhone 6 Plus deals with low monthly costs
If you plan to use your phone primarily on wi-fi, this plan will keep monthly fees to a minimum.
16GB iPhone 6 Plus
Vodafone
Minutes: 100
Texts: unlimited
Data: 100MB of 3G data
Upfront cost: £249
Monthly cost: £31.50
Contract length: 2 years
Live: Apple launches iPhone 6 and iPhone 6 Plus
9 September
7.20pm: Tim Cook returns to the stage to walk us through the next revelation of the evening, the Apple Watch.
6.55pm: Apple confirms that it will be introducing a payments system that will work in 220,000 locations around the world including, naturally, Apple Stores. The system works in partnership with American Express, Mastercard and Visa, and allows users to pay for goods by holding the iPhone 6 against a reader, as if it were a contactless payment card. Transactions are authorised using the phone's fingerprint reader. "Cashiers don't see your name, your card number or your security code," Forbes reports.
6.30pm: In a flurry of superlatives, the Apple demonstrator says the iPhone 6 will be larger, thinner and faster than its predecessor. But the promise on battery life - that it will be equal or better - dashes hopes of a big leap forward on that front.
6.15pm: The Daily Telegraph reports that "these phones are thinner than anything Apple has ever made: 6.9 mm"
6.10pm: Tim Cook, Apple's chief executive, arrives on stage a little late, but he breaks with company tradition and goes straight to the big news: Apple is launching two new phones, the iPhone 6 and iPhone 6 Plus. Cook's predecessor, Steve Jobs, always started with routine announcements and saved the biggest unveiling until last.
How iPayments could replace credit cardsWill iPhone 6 come with scratchless sapphire screen?iPhone 6: Factory explosion may delay launch iPhone 6: super-slim battery to power 7mm iPhone iPhone 6: sapphire crystal screen resists knife attack - video iPhone 6 smart security identifies 'safe zones' iPhone 6 'leaked' by Taiwanese pop star New iPhone software raises hopes of extended battery life iPhone 6 will launch in September, says Deutsche Telekom iPhone 6: Siri gets smarter and iOS Map is back from the dead iPhone 6 to get super-sharp 'triple-resolution' screen
Continue reading this article and get limited website access each month.
register for free
Already have an account? Sign in
Subscribe to The Week
Get unlimited website access, exclusive newsletters plus much more.
Subscribe & Save
Cancel or pause at any time.
Already a subscriber to The Week?
Unlimited website access is included with Digital and Print + Digital subscriptions. Create an accountwith the same email registered to your subscription to unlock access.
Not sure which email you used for your subscription? Contact us
'Good riddance to the televised presidential debate'
Caitlin Clark the No. 1 pick in bullish WNBA Draft
Today's political cartoons - April 16, 2024
Justice Department bites Apple with iPhone suit
Apple kills its secret electric car project
The pros and cons of virtual reality
The Apple Vision Pro's dystopian debut
Why Apple's carbon-neutral claims may be misleading
The advent of the AI iPhone: does new tech show promise or peril?
China steals the spotlight at Apple's iPhone 15 launch
Why is a tiny change to the iPhone's charger such a big deal?
