Ed Miliband and the Creme de Menthe problem

Asked what beverage Miliband would be, a focus group suggested ‘a drink nobody would order’

Columnist Nigel Horne

Responsible pollsters and seasoned poll-watchers have a rule: never take one poll too seriously if it shows a sudden change. Always look at the trends emerging from a succession of polls.

Our poll-watcher, Don Brind, is away for a couple of days so in his absence I’ve been checking the latest polls myself and, well, forgive me for breaking the golden rule, but aren’t this week’s new polls trying to tell us something?

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Nigel Horne is Comment Editor of The Week.co.uk. He was formerly Editor of the website until September 2013. He previously held executive roles at The Daily Telegraph and The Sunday Times.