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Stella McCartney to design Team GB’s Olympic look
McCartney is first designer to create entire national kit for Olympic team
Stella McCartney, whose range for Adidas is already worn by celebrity fans such as Gwyneth Paltrow and Naomi Watts, is to design Team GB's 2012 Olympics uniform. It is the first time a fashion designer has been involved in producing the entire look of the national team.
As Team GB's creative director, McCartney will be responsible for designing every aspect of the 2012 hosts' kit - from competitive performance wear to their downtime 'sports casual' Olympic village tracksuits, as well as a consumer range for armchair athletes.
McCartney has worked with Adidas - which is the official sportswear partner of the London 2012 Olympic and Paralympic Games - since 2004, when she launched her women's range, 'Adidas by Stella McCartney'. The line (pictured) is already popular with both celebrities and athletes as well as the aforementioned Paltrow and Watts, last month the Danish star Caroline Wozniacki was spotted wearing tennis wear from the range at Wimbledon.
The announcement that McCartney will design Team GB's range caps a gradual move into the mainstream for the 38-year-old designer who was once accused of trading on her famous father's name to boost her fashion career. In 1995 McCartney raised eyebrows when she roped in friends Kate Moss and Naomi Campbell to model at her Central Saint Martin's graduation show.
Since then McCartney has silenced her critics - winning plaudits as the chief designer for Parisian label Chloe before going onto develop her own hugely successful eponymous design label. Along with her collaboration with Adidas, McCartney has also designed sell-out collections for fellow high street giants H&M and GapKids. ·
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Why not clothes from Marks? No doubt there will be many who buy "Olympic clothes". The amount they waste on such stuff will be added to GDP and seen as a benefit of the Olympics (wasteful spending counts as GDP just as does sensible spending).
How nice to have a Brit design for Brits, but strange
Oh dear God! We are suckers for this celebrity stuff aren't we? Given that this is supposed to be a much more grounded 'people's' Olympics, wouldn't it have been better to have used some up and coming designers? Ah but then I forgot this is the child of New Labour...