Serene Branson Grammys meltdown goes viral

Upstaging the likes of Lady Gaga on Grammy night is a near impossible task, but CBS reporter Serene Branson almost managed it thanks to a bizarre garbled piece to camera in which she fluffed her lines so badly that some viewers thought she was having a stroke.
 
The reporter was due to bring viewers of CBS-2 all the news from behind the scenes at the Staples Center in LA where the Grammys was held on Sunday night. However it became clear that wasn't going to happen when she began her piece to camera by telling anchor Paul Magers that there had been a "very berry heavy burdation tonight".
 
Things went downhill from there as Branson continued to spout gibberish for several more seconds, with a look of panic in her eyes, before the footage cut back to the studio.
 
So dramatic was her meltdown that it soon went viral on the internet, despite the attempts of CBS to stop the damage by removing the footage from its sites.
 
And as rumours circulated the following day that the reporter had been rushed to hospital after suffering a stroke the station issued a statement stating that she had "experienced some health-related problems" during its post-Grammys newscast.
 
But it added: "Serene Branson was examined by paramedics on scene immediately after her broadcast. Her vital signs were normal. She was not hospitalised. As a precautionary measure, a colleague gave her a ride home and she says that she is feeling fine this morning."
 
Things didn't get much better for Branson afterwards, though. Her tech-savvy nephews set her up with a Twitter account that she used to assure the world that she was OK, only to discover that the online environment can be fairly unforgiving, not least because her nephews inadvertently used a close-up of her cleavage as a profile picture for her account.
 
On Monday afternoon she tweeted: "I'm beginning to think this twitter thing was a bad idea, I was hoping to receive positive comments, but unfortunately I'm not."
 
However, that appeared to prompt a wave of sympathy and she later thanked her supporters and reassured them that she had not been hospitalised - and also changed her photograph. ·