Sacha Baron Cohen gets licence to spoof James Bond films

Comedian who created Borat is set to make Bond spoof, but he has some stiff competition

LAST UPDATED AT 13:19 ON Tue 7 Aug 2012

COMEDIAN and film maker Sacha Baron Cohen, known for politically incorrect parodies such as Borat, Bruno and The Dictator, has set his sights on another well known misogynist: James Bond.
 
Variety reports that Baron Cohen and screen writer Phil Johnston have sold an untitled pitch to Paramount about a James Bond-like spy forced to go on the run with his long-lost brother, a moronic soccer hooligan.

While the spy protagonist is expected to resemble 007, he won't actually look like Bond, because the rights to the character belong to Eon Productions and Danjaq. Variety speculates that given Baron Cohen has starred in every film he has written, "it's probable that he would play the loser brother".

Kyle Buchanan of New York Magazine wonders if Baron Cohen might not be tempted to play both roles: the suave secret agent and the brother. "Does that mean we'd finally get to see the frequently disguised actor looking handsome onscreen in a tux for once?"

Bond is a perfect fit for a Sacha Baron Cohen character, all of whom have been somewhat un-PC in their attitudes. 007 was famously described in the 1995 Bond film GoldenEye by his boss M - played by Judi Dench - as a "sexist, misogynist dinosaur".    

The Hollywood Reporter notes that Bond-spoofs are hardly an original idea. Jean Dujardin, the Oscar-winning actor from The Artist, first made his name in the French Bond spoof OSS 117 series. Rowan Atkinson has also appeared as a hapless Bond-like imitator in several Johnny English comedies. Looking back even further, James Coburn took on a comic Bond role in the 1960s parody Our Man Flint.

But perhaps the stiffest competition comes from Bond himself. Daniel Craig won international plaudits when he sent up his onscreen Bond persona recently in Danny Boyle's opening ceremony for the London Olympics.

In an enviable double-act, he appeared with the Queen, who delivered the line "Good evening, Mr Bond" before accompanying the agent on a daredevil parachute jump over the Olympic stadium. · 

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