Sacha Baron Cohen scores YouTube hit with ashes prank

Feb 27, 2012

Comedian spills contents of ‘Kim Jong-il urn’ over Ryan Seacrest on Oscars red carpet

SACHA BARON COHEN has grabbed attention with yet another stunt which saw his latest comic creation, The Dictator, spill an urn he claimed was filled with Kim Jong-il's ashes over US television presenter Ryan Seacrest on the Oscars red carpet. 

Baron Cohen's attendance at the Los Angeles event had been in doubt earlier in the week, after the Academy got wind that he might be up to mischief and told him he couldn't use the red carpet for a publicity stunt.

This prompted reports that Baron Cohen had been ordered not to attend as his new character, General Aladeen, leader of fictional country Wadiya, reports which the Academy denied.

When Baron Cohen appeared at the ceremony he was very much in character and flanked by two beret-wearing female ‘bodyguards'. Displaying a golden urn bearing a picture of recently deceased North Korean leader Kim Jong-il, the comedian made his way around the red carpet towards Seacrest.

Midway through their interview, Baron Cohen then mugged losing control of the urn, letting the ashes cover the E! presenter's tuxedo.

The British comedian was almost immediately hustled away by nearby security and asked to leave, which he did, but not before making a leisurely exit posing for photographs.

Seacrest took it in good humour, later tweeting: "My mom always told me to pack two jackets for red carpets, always wondered why. Now I know."

Video of the stunt has since gone viral on YouTube, which won't hurt publicity for The Dictator, expected to be released in March.

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finally, the red carpet became interesting. US award shows need more of these characters. BORAT WAS DA BEST