Cardiff City adopt red kit and dragon badge for Asian market
Bluebirds' new look approved by board as Malaysian owners pour money into the club
AFTER more than a century playing in blue, Cardiff City, nicknamed The Bluebirds, are to change their colours to red as part of a major rebranding exercise by the club's Malaysian owners.
Cardiff will also adopt a new crest featuring a Welsh dragon as part of the changes, which were approved at a board meeting this week.
In addition to introducing a new kit, the move will see the Cardiff's Malaysian backers, Tan Sri Vincent Tan and Dato Chan Tien Ghee, pay off the club's historic debts, build a new training ground, look at expanding the Cardiff City Stadium and provide manager Malky Mackay with transfer funds.
In an official statement club chief executive Alan Whiteley said he realised the move to red would "be met with unease and apprehension by a number of supporters" but insisted that the club's hierachy realised that "history and traditions are the lifeblood of any club and as such should be jealously guarded and preserved".
He added that the investment that comes with the rebrand should enable the club to make it into the Premier League, after losing out in the play-offs for three seasons in a row.
By adopting the colour red and the dragon symbol Cardiff hope to appeal to the Asian market. "The colour red is widely recognised as being synonymous with Welsh culture and heritage, with Cardiff the proud capital of the country. The colour also holds strong spiritual significance in Asia, where it is seen as a symbol of prosperity, power and good fortune," explained the club as it unveiled the kit.
The dragon also has significance in the far east.
The move was mooted last month but was apparently abandoned in the face of what was described as "vociferous opposition", but news of the change was met withh relative calm by fans.
"Whilst we all would have wanted this huge investment without the changes to the kit and badge, if this is the only way forward then I for one am willing to go along with them," said one fan on the Cardiff City forum.