Video: Bodyform reveals 'truth about periods' in genius viral hit

Oct 17, 2012

Facebook rant from disillusioned boyfriend prompts Bodyform to create a spoof YouTube video

AFTER a disgruntled boyfriend complained to Bodyform about being "mis-sold the truth about menstruation", the company yesterday replied with a spoof YouTube video that has taken the internet by storm.

Richard Neill complained on Bodyform's Facebook page that the company's adverts had "lied" to him. "As a child I watched your advertisements with interest as to how, at this wonderful time of the month, the female gets to enjoy so many things. I felt a little jealous," he wrote.

From watching Bodyform TV ads of the 1980s and 90s, Neill remembered happy women riding bikes, parachuting and dancing - as well as the "blue water and wings".

But then he got a girlfriend. He couldn't wait for this joyous adventurous time of the month to happen... but "You lied!... There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack, oh no, no, no.

"Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from The Exorcist with added venom and extra 360 degree head spin."

After tens of thousands of Facebook users 'liked' Neill's message, Bodyform realised the potential for a golden PR opportunity and yesterday released a YouTube video retort.

In the clip, an actress playing Bodyform CEO 'Caroline Williams' explains "the truth” – that there is no such thing as a "happy period”. Sitting at her desk with a jug of blue water, Williams explains that the depictions of women rollerblading and having pillow fights during their periods "are in fact metaphors".

The video has racked up nearly 200,000 viewers and 3,000 likes on Facebook in one day, with men and women alike describing it as "hilarious", "genius" and "comedy gold".

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