New iPad gets mixed reception despite stunning 'retina' screen

Mar 8, 2012

New name and Tim Cook's presentation don't go down too well, but hi-res display a winner

Kevork Djansezian

APPLE unveiled its new iPad yesterday, claiming that it will usher in a "post-PC world". Die-hard Apple fans declared themselves delighted with the device and almost everyone was impressed by the hi-res screen. But many seemed underwhelmed by the new features, Tim Cook's presentation and the new tablet's name.
It was expected to be called the iPad 3 or the iPad HD, but in the end it was introduced simply as "the new iPad" and most of its new features were predicted in advance.

It has a 'retina' screen, so-called because it contains as many pixels as the eye can see, a powerful new quad-core processor, an improved camera and 4G capability (although this will not be introduced in the UK for at least two years).
TechRadar was most impressed by the "genuinely beautiful" screen. It predicts that the new quad-core processor will lead to "a big spike in what applications can offer", and predicts that gamers could benefit. Despite a few drawbacks including its ever-so slightly larger size, the site described it as "a step up".
PC Advisor was even more enthusiastic: "If the iPad 2 had had any serious competition... iPad 2012 has just buried it," it reported.
PC Pro was less keen. "Aside from the screen, which is admittedly pretty amazing, we have to say we're a little disappointed with the new iPad, not least with the name," it says. "We're pretty sure that 'the new iPad' would never have seen the light of day in Steve Jobs's time."
Comparisons with Jobs, who died last year, were everywhere. According to The Times, his successor as CEO, Tim Cook, "struggled to convince that the company's latest version of its iPad... was indeed the revolutionary advance the company wants millions to believe".
But Cook could have the last laugh, says The Guardian. It believes yesterday’s launch had a "wider purpose" than the iPad and that Apple has its eye on TV. "It was Apple's most coherent effort yet to bind its family of screens closer together, in a way that lays the ground for the world's largest technology company to disrupt the world's most important entertainment medium – broadcasting."

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