Why has Gwyneth Paltrow gone to war with Vanity Fair?
Glossy magazine is in for 'rude awakening' after actress asks Hollywood's A-list to boycott it
GWYNETH PALTROW is leading a Hollywood "revolt" against the glossy magazine Vanity Fair, the New York Times says.
The magazine has long enjoyed a cosy relationship with Tinseltown's A-list, the paper says. Vanity Fair makes the movie business look classy, while the stars who grace its pages inject glamour and sex appeal.
But in recent times, VF has "toughened" its once fawning coverage of Hollywood. Articles on the problems that plagued Brad Pitt's overblown zombie movie World War Z and Scientology's intrusion into Tom Cruise's doomed marriage to Katie Holmes, have both ruffled celebrity feathers.
Now Paltrow has decided to make a stand after learning her appearance on a VF cover was to be accompanied by an article that examined why some people "love to hate her".
Paltrow, who is married to Coldplay's Chris Martin, sent an email to her famous friends asking them not to speak to VF's journalist or collaborate in any way with the article. "If you are asked for quotes or comments, please decline," she wrote. "Also, I recommend you all never do this magazine again."
The New York Times concedes that VF still has "enormous influence" in Hollywood. Its annual Oscars party is one of the hottest tickets in town. But it says Paltrow's stand reflects a shift in the power balance between A-list stars and the glossy magazine that loves to put them on its cover.
Leslee Dart, a publicist for stars including Tom Hanks, Woody Allen and Meryl Streep, told the paper that VF is in for a "rude awakening".
"Celebrities and their publicists can now circumvent traditional media outlets and communicate with their fans directly through Twitter and Facebook," she said. "Magazines are less relevant."
Indeed Paltrow is one of the first stars to set up her own website, Goop.com, to talk directly to her fans, reports USA Today. "Legacy media, and not just magazines, are just not as relevant as they once were," the paper says.
VF's editor, Graydon Carter - who took over the magazine in 1992 and has become almost as famous as some of the stars he promotes - has so far refused to pander to Paltrow. He said: "We wouldn't be doing our job if there wasn't a little bit of tension between Vanity Fair and its subjects." ·