Girls Aloud single Something New fails to convince critics
Fans go wild for comeback tune, released after online leak, but not everyone likes it
THE LONG-AWAITED Girls Aloud reunion has been blown off course after an online leak forced the band to release its comeback single three days early. The tune, called Something New, drew a somewhat mixed response.
The uptempo dance number is the group's first release since 2009. It found its way online on Monday night and although it was swiftly removed from YouTube the leak was enough to persuade the girl band to officially unveil the song.
Predictably, there was something close to hysteria on social networking sites when the tune was debuted on radio stations at midday, and there is no doubt that it will go straight to number one when it goes on sale on Friday. But amid the flurry of OMGs, emoticons, made-up adjectives and exclamation marks from fans of the group there was also a tangible sense of disappointment in some quarters.
Even before the official release there was a slight sense of foreboding. Celebrity blogger Perez Hilton heard the leaked track and wrote: "We're hoping this is one of those demo tracks that's not 100% finished." He even described it as "generic sounding".
Contact Music was rather more blunt, and called it "grim". Something New is a "garish affair filled with horribly hi-end synthy electroclashy noises lots of shouty vocals and nary a hook or a chorus in earshot," it said.
There was real disappointment verging on anger on gossip website Holy Moly. "Seriously though, what is it supposed to be?" it demanded. "A generic backing track that could be anyone. Terrible lyrics, horrible shouting... And this is a band who, out of 21 previous singles, really only released three that could be described as less than amazing. What the actual bloody shitting f***?"
Digital Spy listed what it liked about the song - "the unusual structure, typical of a good Girls Aloud song" - and what it didn't - "It's taking us a while to get used to all the shouty sing-speaking in the verses" - and came down in favour, but only just.
It won't win the girls any new fans, admitted The Mirror. "Like most Girls Aloud songs, it's a Saturday night, 10.02pm, three wines in, just when you're feeling like a little dance, telling your friends you love them while you plaster your sixth layer of lip gloss on, in the pub loos, anthem," it explained.
But the "slightly demented" song is a winner according to The Guardian. It said it was "fresh, radio-friendly... and utterly thrilling".
The bad news for fans of Cheryl, Kimberley, Nadine, Nicola and Sarah is that the band's reunion is likely to be shortlived and that they will split for good after their 10th anniversary in 2013.
"We'll be working on a tour and greatest hits album. Then I think that's it for Girls Aloud," wrote Cheryl Cole in her autobiography, published earlier this month.