Critics see red over Team GB's blue McCartney Olympic kit
The fashion set like the outfits, but some athletes criticised Stella McCartney's 2012 Olympic design
THE LAUNCH of the Team GB kit for the upcoming London Olympics, designed by Stella McCartney, prompted an outraged reaction yesterday from many observers. Even some athletes saw red - mainly because the kit was too blue - though early disparaging tweets disappeared when, for one reason or another, they decided to keep their thoughts to themselves.
The Adidas uniforms were unveiled at a fashion show in London, with the likes of Jessica Ennis and Phillips Idowu modelling the outfits.
But while the fashionistas queued up to praise McCartney's designs - "Never has sportwear looked so chic," simpered Vogue - others were less impressed.
The Evening Standard's first run was full of praise for the design, but in later editions the story was about the kit being "too blue".
The reaction on the Team GB website was less than complimentary. One fan wrote: "I feel I've been marginalised for being English, why has the English red cross of St George been removed from the Union Flag?"
Cyclist Bradley Wiggins took to Twitter where he commented: "Oh dear, The Olympic kit!!" His tweet was mysteriously later deleted.
Swimmer Fran Halsall replied to a query about the kit by revealing: "I think its alright I was expecting better, and its missing a bit of red what do u think?"
Scottish Paralympic pentathlete Mhairi Spence announced: "Little disappointed! Doesn't look very GB!!!" But, like Wiggins, her tweet soon vanished.
"Looks like nobody is impressed with Stella McCartneys take on Olympic Kit design," commented sprinter Tasha Danvers.
Heptathlete Kelly Sotherton put the debate into perspective by adding: "I don't care what the kit looks like as long as I get the chance to actually compete in it!" She later added: "People should stop moaning."
McCartney stood by her design, which apparently took two-and-a-half years to come up with. "I see many feel as strongly about the Union flag as I do!" she tweeted. "The design actually uses more red & shows more flag than any Team GB kit since '84."
Despite the furore, the proof of the pudding will come next month when replica kits go on sale to the general public. The most popular item is expected to be the Team GB football shirt, but Adidas marketer Nick Craggs told The Times: "It is fair to say that we are expecting significantly fewer sales than for the shirt of a top four Premier League club, but if there is a lot of demand then who knows?”