Miuccia Prada swaps Mad Men for monkey business

Prada; Milan fashion week

Prada’s 1960s housewife goes bananas at Milan fashion week

BY Rachel Helyer-Donaldson LAST UPDATED AT 07:19 ON Fri 24 Sep 2010

Is the ultra-feminine Mad Men look - as worn by Christina Hendricks and January Jones in the multi-award-winning television show – already over? According to Miuccia Prada, who unveiled her latest collection at Milan fashion week yesterday, it is.

It seems that Miuccia has moved on from the demure 1960s nipped-in waists and beehive hairdos, which she championed for her Autumn/Winter show in March. That collection prompted a rash of copycat designs from both high-end and high-street labels and is set to be a big look in the coming months.

Prada is well known for her swift about-turns and describes her latest look as "minimal Baroque". New York Magazine preferred to describe it as Prada's "Chiquita-banana moment".

The focus at last night's show was on the exotic - tropical colours, prints featuring monkeys and bananas and large, floppy striped sombreros. Dresses had a calypso feel, with hemlines adorned by tassels, tango-style frills and rumba-esque ruffles.

At the end of the show Prada took her bow wearing a pair of plastic banana earrings. These had been a step too far to include in the collection, she admitted backstage. "I wanted to put them in the show, but my assistant thought they were not beautiful enough." · 

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