Understanding investment risk… and returns

How weighing up the potential risk and return of your investments can help you build a balanced, successful portfolio

Understanding risk... and returns
(Image credit: Illustration by Sue Macartney-Snape)

Are you the kind of person who would do a skydive without a moment's thought? Or does the idea of it make you feel ill? We're all different, and this translates into how we feel about risk generally, and therefore how we feel about taking risks with our finances.

It's well known that investing in the stock market is riskier than keeping your money in cash in the bank – but the more risk you take, the potentially higher your returns can be. Much like the skydive, the bigger the risk, the bigger the rush when you land back on earth.

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