Has Aussie strategist failed to understand that many Brits want to vote Tory but feel guilty about doing so?
So, whatever happened to the PM’s pledge to make sunshine the day in UK politics?
Commentators too are genuinely puzzled: Cameron risks being a lame duck PM if he wins election
Four televised events okayed - and PM gets away with his plan to evade face-to-face with Miliband
Will it relieve tensions between Aussie election guru Lynton Crosby and those whinging Tory Poms?
Tim Montgomerie and Stephan Shakespeare propose a new compassionate Conservatism. Here’s how…
Labour high command will be flabbergasted by his honesty: will he now come to Clegg’s defence?
‘You have to wonder if he really wants to win’ says Murdoch paper as PM seeks to avoid Ukip territory
Cameron accused of ‘chickening out’ of TV debates because he fears Farage’s impact on Tory voters
Economy, economy, economy says Cameron’s election guru – but not everyone’s playing by his rules