Rebekah who? Twitter just cares about Harry Potter
Boy wizard causes more of a stir than the demise of Rebekah Brooks on the internet
Twitter may be regarded as the media professional's favourite means of communication, but the resignation of Rebekah Brooks failed to cause the storm that might have been expected on the social networking site. Instead, it was Harry Potter that dominated the thoughts of those on the micro-blogging site.
An hour after Brooks stood down as chief executive of News International her name did not feature as one of Twitter's trending topics, either in the UK or worldwide, despite the furore her resignation caused in media circles.
It could indicate that the wider public is starting to tire of the scandal at News International.
Twitter's 'trends' give a good indication of what the site's users are concerned about at any particular moment. It ranks the phrases and hashtags that are being use in tweets according to their popularity.
The name of Brooks's successor as head of News International, Tom Mockridge, did become a trend, but it only appeared in the global chart, and not in the UK.
Tags like #Rebekah, #Brooks, #hacking, and #notw were nowhere to be seen as the twitterati preferred to discuss Harry Potter and the Deathly Hallows - Part II, the final film about the boy wizard, which came out today.
At 11am the score on worldwide trends was: Harry Potter 4 News International 1. Mrs Weasley, Mischief Managed, Neville Longbottom and Albus Severus Potter (all references to the film) were in the top 10 trends. Tom Mockridge was the only Murdoch-related term.
In the UK it was Potter 3 News International 0. With Mrs Weasley, Neville Longbottom and Mischief Managed trending.
Rupert Murdoch may have lost one of his senior lieutenants but it seems he can take comfort from the apparent indifference of the public to the latest twist in the saga. ·