Tesco to take on Apple with £99 Android tablet next week
Launch of own-brand device, complete with digital shopping app, expected on Monday
TESCO is set to take on the likes of Apple and Samsung when it enters the tablet market with the launch of an own-brand £99 Android device.
The launch is expected next Monday, 23 September. As The Guardian reports, the supermarket giant has sent out invitations to a media event that day bearing the slogan "We've got something to show you" and featuring its new Hudl trademark, which it is expected to use on the device.
It is expected to have a 7in screen, a 16GB memory and will use Google's Android operating system. The Guardian also claims that it will retail at £99.
Ben Wood, a mobile analyst at CCS Insight, says Tesco will not be out of place in the "unbelievably competitive" tablet market. "[There are] extremely narrow margins, but that's something Tesco is used to," he explains.
The device will be tailored to online shopping and video viewing, says the paper, which are both areas where Tesco is looking to capitalise on its strength in the market.
"The move is aimed at repelling the advances of Apple and Amazon, which have wreaked havoc with Tesco's profitable books and DVDs business in recent years." the Sunday Times said last month. "The supermarket is also hoping to find new ways to connect with shoppers who have become less loyal since the downturn put a strain on food budgets."
The paper also claimed the device would come with pre-loaded books, films and music as well as apps for Tesco's digital grocery and banking products and Blinkbox, its well-regarded internet film and music service.
Tesco is following in the footsteps of Asda which launched the budget Arnova 8 device in 2011. The Grocer notes that Asda's efforts "didn't exactly set the world alight" but believes that Tesco could be on to a winner. ·