Argos launches £99 MyTablet as rival to budget Hudl
Catalogue retailer believes MyTablet will be a winner, but will it match the might of Tesco?
Argos has taken the plunge into the budget tablet market, launching the Android-powered MyTablet.
Priced at just £99, the MyTablet undercuts the recently launched Tesco Hudl by £20.
But according to TechRadar's Chris Smith, the MyTablet it will have to "go a long way to out hustle the Hudl" which received four-star reviews from many writers.
The Argos tablet boasts a 7-inch screen, 8 GB memory, a micro-SD slot, wi-fi and pre-loaded apps including Angry Birds, Facebook, Twitter and the BBC iPlayer. It comes with a pink or silver aluminium case.
The £99 price-tag makes the MyTablet one of the cheapest devices of it's kind on the high street. According to Simon Barry, Argos's technology trading manager, that will give it the edge when it is released on Wednesday.
"We know a lot of families are probably feeling worse off this Christmas than last," Barry told the BBC.
"We think this hits the sweet spot in terms of price and performance."
Shaun Collins, chief executive of research company CCS Insight says the market remains buoyant.
"The UK tablet market has seen enormous growth in the last 12 months," he told the BBC. "We expect 17 million tablets to be sold this year, over half of them in the 7-inch category."
There's no end in sight yet to the budget tablet price-off. ·