Samsung unveils new devices as Windows 8 launch nears

Oct 16, 2012

Samsung latest to launch Windows 8 hybrid devices as Microsoft plans marketing push

AMID the hype leading up to the launch of the Windows 8 OS later this month, Samsung has unveiled a new range of Windows devices, including an ultrabook with a touch screen and two new 'hybrid' tablets, designed to work with or without a keyboard.

The company is launching a series 5 ultrabook, which is available with a choice of processors, and two other tablet devices, which can be fitted with keyboards.

The Windows 8 line-up will be branded ATIV, distinguishing it from the Android series of devices labeled Galaxy, reports IT Business. "The ATIV Smart PC currently has two models the Pro 700 T and the 500T. Both units will give users the ability to switch between a clamshell notebook PC and a tablet PC."

It is still unclear when the devices will go on sale, although it should be within the next few days. CNet says that it expects all three devices to be available by the time Windows 8 launches on October 26, but Techradar says the devices will appear in shops "shortly after" the launch of the new OS.

Samsung hopes that its new products will help it grow its PC division. "With the engine of Windows 8, Samsung aims to land in the top five American PC makers by 2015," reports Mashable.

Meanwhile, anticipation of the new Windows system is building. Samsung is not the first tech company to announce a range of new devices designed with Windows 8 in mind. And the touch-based software has encouraged many manufacturers to develop hybrid devices like Samsung's ATIV products that can operate as both tablets and laptops with detachable keyboards.

Earlier this week The Guardian reported that Microsoft had put aside an estimated $1.5bn to $1.8bn to promote the launch of its new OS. Its spending "is on a scale you don't see outside presidential elections", anaylst Robert Enderle told the paper.

For once it could be money well spent, says tech website Gizmondo. In the past, Microsoft adverts have been "awful" says the website, but "while the first real Windows 8 ad won't blow down any doors, the fact that it seems competent, watchable, even, is no small miracle".

After watching the clip on YouTube it adds: "It looks as though Microsoft hasn't just found out how to completely reinvent the desktop; it's found out how to sell it."

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