Ferdinand and Walcott don Twitter boots in Nike stunt
Premiership first sees Twitter names stitched onto players' boots for Man Utd - Arsenal clash
RIO FERDINAND is already one of football's most followed Twitter users, but Sunday's meeting with Arsenal at the Emirates will probably see him add a few more.
Ferdinand, along with Arsenal's Theo Walcott, Alex Oxlade-Chamberlain and Wojciech Szczesny, will take to the pitch with their Twitter handles stitched onto their boots as part of Nike's 2012 campaign ‘Make it count'.
As the Daily Mail reports, Nike's newest marketing wheeze, launched on New Year's Eve, is to get role models from football and beyond to declare their ambitions for the coming year, and encourage their followers to do the same. Long-distance runner Mo Farah and cyclist Mark Cavendish are also involved.
In the name of the project, Rio tweeted the enigmatic "More to learn. Plenty to teach." Arsenal's Oxlade-Chamberlain plumped for "The year ahead is all about turning potential into performance – every single day." The Arsenal faithful may well be left wishing the past six years had been a bit more about turning potential into performance.
While the exact purpose of the campaign remains a little woolly, Sunday marks the first time the Premiership has acknowledged Twitter on the pitch.
It's not a world first, however. Mexican side Jaguares has each of its players' Twitter names printed on their shirts in an attempt to boost their web presence and Valencia had its club Twitter account printed on its shirts in place of a sponsor's name.