Uber seeks boost from 700m Facebook users

Dec 17, 2015

Users of Messenger will be able to hail a car without leaving the application

Josh Edelson/AFP/Getty Images

As Uber, the controversial taxi-hailing app, continues to fight legal cases worldwide relating to its arms-length employment practices, the company is pressing on with ambitious expansion plans.

Uber's latest initiative, announced last night, is a deal with Facebook that will see it embedded within the social networking giant's Messenger platform. This will give Uber access to a potentially huge new customer base among the 700 million (and growing) users of the chat application.

The venture will kick off with trials in ten US cities, expanding nationwide by Christmas – and internationally thereafter.

The Financial Times notes that Uber already has agreements with a number of map apps including Google and Baidu (an Uber investor), which provide users with external links. A key difference with this new deal is that it will allow users to hail a ride – and pay for it – without leaving Messenger.

This all forms part of Facebook's plan to expand the service into a multi-channel platform "along the lines of China's WeChat or Japan's Line". The networking giant has already rolled out a payments processing system and the agreement with Uber represents its first foray into the transport business. The company has future "ambitions ranging from retail to concierge services".

Users in the US are being offered an introductory deal of a free ride worth up to $20 with Uber if they book it through the Messenger app, the BBC reports.

The FT says a key benefit for Facebook could be persuading more people to hand over payment information. Users without an Uber account will be able to pay using credit or debit card information stored within Messenger, which will be "sent securely to Uber to be charged".

Uber's landmark legal case just got even bigger

10 December

Controversial ride-sharing app Uber has suffered a fresh setback in what is becoming an increasingly critical legal action in California.

The judge in the case has "ruled to expand the class of drivers who can participate and the types of reimbursement they can seek", the Financial Times reports. Essentially more drivers are now suing the company – and for more money.

Originally thousands of drivers had opted to go into arbitration with the business, but the judge has ruled the outcome of this process "unenforceable", and therefore included them in the main class-action lawsuit. 

He also ruled to allow all drivers to claim back expenses occurred in their day-to-day operations, such as fuel costs and vehicle maintenance, which they have been paying for themselves. Originally the suit sought only employee entitlements such as holiday.

The case is critical to a rising sector referred to as the 'sharing economy', which CNBC says "connects freelancers with available work". Companies like Uber, Airbnb and others are set up to introduce individuals offering an independent service with others seeking to pay for the service, typically through web-based software applications, taking a commission for their trouble.

For this reason Uber is seen by investors as a technology business, rather than a taxi firm, and has attracted huge investment on that basis. If it loses this case and is forced to treat its drivers as employees, all that will change and a key precedent will have been set.

But Uber remains confident it will win the case and says it will appeal against the latest ruling.

"As employees, drivers would lose the personal flexibility they value most — they would have set shifts, earn a fixed hourly wage, and be unable to use other ridesharing apps," the company said in a statement.

Uber: Black cabs fight back with new app

03 December

The UK's black cab drivers have decided to take on ride-sharing companies at their own game by launching a new app.

Customers will be able to hail black cabs and licensed taxis to their current location, pre-book their journeys and track their driver's location live.

Cab:app, co-founded by London taxi driver Peter Schive, works in a similar fashion to Uber and aims to bring digital revenue to the 9,200 professional taxi drivers around the UK and Ireland. The smartphone app "draws on the heritage and expertise of the black cab industry and translates it for the digital world," Schive said.

The move is yet another salvo in the ongoing battle between black cabs and ride-sharing apps. Last week Transport for London announced a plan to make all black cabs accept card payments, having previously announced a raft of new proposals critics say unfairly target Uber.

Yesterday the Competition and Markets Authority watchdog attacked TfL for that crackdown on Uber, warning it could result in "less choice, higher prices and a worse service". It hinted that it would prefer to see the stringent regulation of black cabs softened to reduce costs and help them compete.

Cab:app is available in cities including London, Leeds and Manchester, as well as smaller towns such as Basingstoke, Eastleigh, Limerick and more. Like Uber it searches for cabs in the local area that can be 'hailed' - and offers the added incentive that users can amass 'Cab:miles' for each journey that, like air miles, can be used to pay for future rides.  

But the Daily Mail says Uber will still have the edge on cost. An average three-mile trip in an Uber car in London would cost a minimum of £6.25 plus a charge of 15p for each minute in the car, while the same journey with Cab:app would cost an average of £9.40.

Uber: ditch clampdown and deregulate, says competition watchdog

2 December

In what the Financial Times describes as "a rare instance of a UK regulator criticising the actions of another", the competition watchdog has hit out at the London transport regulator's proposed clampdown on ride-hailing service Uber.

In September, Transport for London laid out a 25-point plan that included measures specifically intended to protect the primacy of black cabs in the face of the rapid growth of Uber. The Daily Telegraph says the plans included a minimum five-minute wait time between hailing a car and it arriving, mandatory seven-day advance booking, a ban on showing cars available for hire in the local area and a restriction on drivers working for more than one company.

But the Competition and Markets Authority has said the proposals would limit competition and increase costs for consumers. It also questioned the evidence base for the five-minute wait – a similar move was ruled unconstitutional in France – and showing vehicles in the local area.

Instead, the CMA stated "there would be value in a broader review of whether maintaining two different tiers – including a high level of regulation on taxis – continues to serve consumers in light of recent changes to the market". This suggests it favours reducing the regulation on black cabs, such as demanding a specific turning circle and requiring drivers to prove extensive knowledge of London's roads, to reduce costs and enable the sector to compete.

TFL's proposals have already sown discord among Conservative ranks, with business secretary Sajid Javid branding them "heavy handed" while London mayor and cabinet colleague Boris Johnson argues that Uber is circumventing the law.

Johnson has spoken out against deregulation as a viable solution, saying this would mean the "effective end of the black cab trade" that many people, especially those without smartphones, still "greatly value".

London cabs take on Uber: cabbies to accept credit cards

26 November

Travelling in London's black taxis could be about to get simpler. The capital's iconic cabs will soon accept card and contactless payments as the battle with Uber deepens.

The plan, devised by London mayor Boris Johnson and Transport for London (TfL), is expected to be approved in February. It should prove popular among Londoners: a study earlier this year found that 86% of respondents backed such a move.

If the plan is approved, all black cab drivers will be obliged to accept card payments from October 2016. Although passengers will not pay a surcharge on their fare if they pay by card, a 20p increase on the minimum fare, currently £2.40, will allow drivers to recoup their transaction costs.

"This move will boost business for cabbies and bring the trade into the 21st century by enabling quicker and more convenient journeys for customers," said Johnson.

Garrett Emmerson of TfL added: "Mandating card payments in taxis will mean customers no longer have to consider how they might pay for a journey before getting into a taxi. It will also benefit drivers, who will see their services opened up to potential new business."

The taxi sector has become a fierce battleground over the past year, as the capital's traditional black cabs try to face off the taxi-hailing app Uber.

The Licensed Taxi Drivers Association has pushed to have the app banned, arguing it acts as a metred pay system, which is not allowed for private hire vehicles.

Earlier this week, an influential MP accused Uber of being a "seedy backstreet minicab firm".

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They are annoyed because Uber actually offers value.

1. Uber is much cheaper - An UberX from Shoreditch to Putney cost me £22 in a nice clean Toyota Prius. The same journey in a black cab would cost around £35, and you would have to stand out in the cold to grab one.

2. You can request a quote upfront, and they are almost always accurate.

Im a complete convert. I never use a black cab if I can help it.

I use uber from Putney to Camden
what I like is the choice of classy vehicles. The price is less than black cabs and the drivers are smartly dressed. The knowledge is nice to have, however, its not necessary these days with technology. Iget to know the vehicle and a picture of the driver and car registration. As a women passenger I find this reassuring.

Uber can surge charge, raise their fares at any time due to busy times or bad weather be carefully also drivers are rude and unprofessional.
I would always use black taxi

And here I thought the French were total pussies.

The knowledge is useful, if you are going to or from an awkward location there can be a lot of problems with Uber because the driver's have no clue where they're going. For value and ease though there's no contest. I would love to support black cabs but they are not good value for money. Black cabs need to evolve rather than strike...why can't they just adopt the same technology? It's 2014 you can't expect people to walk around in the cold and then pay £50 to get home. If the prices were close I would use Black cabs, but they aren't even in the same league. Come on guys...

Evolve rather than strike - yes this is exactly right. Because soon it's going to be evolve or die.

When companies such as Uber transition to real time taxi sharing, and make their proposition even better value for money, taxis are going to be left in the cold.