Transatlantic Report

A UK perspective on US business and finance

Uber denies 'phantom cars' appear on its in-app maps

Jul 29, 2015

Drivers have noticed cars appearing on Uber's passenger maps that do not exist in real life

Spencer Platt/Getty Images

Uber's app regularly displays "phantom cars" on its passenger maps that do not represent actual drivers, according to a report published on Vice

A US employee appeared to confirm the claim – but a UK representative insisted that Uber maps showing the locations of the closest drivers display accurate, real-time data.

US researchers Alex Rosenblat and Luke Stark gathered information from Uber drivers in New York over six months, and found that many reported seeing phantom cars on maps of their own residential streets.

"Frequently, drivers log in to the passenger app to see where other drivers are so they don't sit unknowingly in the same one-mile stretch as the competition," writes Rosenblat.

One driver made a video showing the phantom cars as a warning to other drivers seeking an area away from the competition. The video depicts the app showing that certain areas are crowded with other Uber drivers, when in fact there are none.

Rather than a bug in the system, some people are speculating that it might be a deliberate business decision. A passenger opening the app might be less inclined to use it if they do not see any cars in their immediate vicinity, , say the researchers.

When a driver contacted the company about the quirk, an Uber Help staff member responded: "This is not a representation of the exact numbers of drivers or their location. This is more of a visual effect letting people know that partners are searching for fares… It would be better of you to think of this as a screen saver on a computer." They suggested that once a rider requests a trip there will be "actual information" about the driver's location showing up in the app.

According to Vice, Uber makes "no distinction, visually", between actual drivers and those included as a part of the app's "visual effect".

An spokesperson for Uber UK categorically denied that its car map does not use real-time data to accurately pinpoint nearby drivers. "It's real-time analytics and the cars you see on the app are the cars driving around London," the spokesperson told "In the UK that's how it works and we're pretty sure it's the same everywhere."

Uber: New York shelves 'cap' plan after last-minute deal

23 July

Uber has narrowly avoided a formal limit to its services in one of its largest markets, New York City, after it agreed a last-minute deal with the mayor's office.

According to the Wall Street Journal, the deal will mean that proposals to cap Uber services in the city will be shelved in return for the company taking part in a study monitoring its impact on traffic congestion, which will be concluded by the end of November.

Uber has also agreed to discuss other issues, including disabled access to its vehicles and surcharges to contribute to the Metropolitan Transportation Authority.

The Journal says the deal came after Uber executives approached mayor Bill de Blasio, amid concerns that the city's council was about to vote for a limit to the number of cars it could operate. The plans could yet be revived at a later date.

The BBC says the deal is significantly less onerous than the proposed legislation, which would have capped Uber's growth at one per cent per year and demanded a year-long study to assess the impact of its expansion on traffic. As in cities on both sides of the Atlantic, including London, Uber's rise has been accompanied by protests in New York, with traffic congestion one of a number of issues that has provoked anger.

Last month London's black cab drivers blocked streets in the capital as part of a campaign calling on Uber to face tighter regulations.

Uber is currently battling a $7.3m fine in its home state of California, while in France two of its executives are due to stand trial in September amid allegations that it operated an illegal taxi service in Paris. The European Court of Justice is also considering a case which could confirm or overturn bans on the service in France, Germany and Spain.  

Uber: European court to rule on taxi service

21 July

Angry taxi drivers across Europe will get a final ruling on whether controversial competitor service Uber should be allowed to operate under a looser regulatory regime – but probably not until the autumn of next year.

Reuters reports that a judge in Barcelona has referred a case brought by the city's main taxi operator against the company to the European Court of Justice. Among other things it will decide whether Uber should be considered a "mere transportation service" or, as the Silicon Valley firm has consistently claimed, a digital service.

Uber has provoked objections from taxi drivers on both sides of the Atlantic, but protests have been loudest on mainland Europe. Opponents argue that Uber provided taxis and should therefore be forced to comply with taxi regulations in order to level the playing field with established drivers.

According to the Financial Times, any findings by the continent's highest court that Uber is not, in fact, a taxi service, could have significant implications for a wave of bans on its operations and particularly its UberPOP ride-hailing app. It is currently subject to a ban in Spain, Germany, France and Milan in Italy.

At a press conference, Uber's head of public policy for Europe, Mark McGann, welcomed the referral and suggested he expected the European Union to take a more sympathetic view towards the company than individual governments who are facing widespread protests from angry taxi drivers, Tech Crunch reports.

McGann also said the case, which is likely to be protracted and is expected to take more than a year, should mean other legal actions are put on hold. "This legal proceeding cannot be separated from other cases," he said.

The comments reflect an ongoing view at Uber that it is best served taking up its fight at European level. This was given a further boost last week when the European Commission confirmed it was investigating its complaint over the ban on the service in Germany.

Uber and two of its executives are due to stand trial in France in September over allegations that it has been operating an illegal service after it was banned in the country.

Elsewhere the service is facing a $7.3m fine and a ban in its home state of California (see below). Business Insider notes Uber is immersed in an escalating war of words with New York mayor Bill de Blasio, which followed a call for the service to be capped in the city and has seen the company request a live debate to challenge official complaints.   


Uber faces $7.3m fine and California ban

17 July

Uber could be fined $7.3m and suspended from operating in California over its failure to give regulators enough information about its service and operations.

Karen V Clopton, a judge at the California Public Utilities Commission – the regulator that allows Uber to operate in the state – recommended the penalty, arguing that the increasingly beleaguered company had not filed all the reports required by state laws.

She ruled that Uber's months-long refusal to provide crucial data was in violation of the 2013 legislation that authorised ride-hailing firms to operate in the state, the Los Angeles Times reports. The requested information includes details of the number of requests for rides from people with wheelchairs and how many such rides were completed.

The global taxi-hailing giant, whose headquarters are in San Francisco, said it would appeal. In a prepared statement, a spokeswoman called the decision "deeply disappointing". The appeals process, which could take several months, will decide whether the fine and suspension are enforced.

Uber has been hit with a series of threats from regulators, drivers and taxi unions in recent months. If the firm is suspended in its own backyard, it would be a symbolic and demoralising blow as it attempts to deal with pushback from taxi operators in many of the 300+ cities it operates in across six continents.

In the UK this week, Conservative MP Charles Walker said that London would have to choose between backing its traditional black cabs or Uber, but could not have both plying for trade alongside each other. 

"Walker said while cab drivers had to pass the Knowledge and undergo background and financial checks, technology start-up Uber was brazenly ignoring the rules and flooding the capital with mini-cab drivers," the Daily Telegraph reports. "Walker said if Uber was preferred there should be a genuine free for all, releasing cab drivers from the current regulations on themselves and allowing them to put 'any old piece of rubbish on the road'."

Meanwhile, a legal bid to force Uber to treat drivers as employees rather than freelancers could massively inflate the company's costs (see next page). If drivers were redefined as employees, the company could be forced to offer a range of perks including health insurance and reimbursements for fuel and other expenses.

And in a separate case, Uber has reached a settlement with the family of a six-year-old girl who died after being hit by a driver offering rides to its customers.

The family of Sofia Liu began legal action after the accident, which took place in San Francisco on new year's eve 2013. Although the driver was not carrying passengers at the time, the driver was logged into the Uber app and had said he was available for hire, Reuters reports.

In a statement, Uber said: "The Lius suffered a terrible tragedy and our hearts go out to them. While we cannot ease their pain, we do hope that this settlement helps the family move forward."

The terms of the settlement will remain confidential at the request of the family.


Uber drivers: staff or freelancers?
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They are annoyed because Uber actually offers value.

1. Uber is much cheaper - An UberX from Shoreditch to Putney cost me £22 in a nice clean Toyota Prius. The same journey in a black cab would cost around £35, and you would have to stand out in the cold to grab one.

2. You can request a quote upfront, and they are almost always accurate.

Im a complete convert. I never use a black cab if I can help it.

I use uber from Putney to Camden
what I like is the choice of classy vehicles. The price is less than black cabs and the drivers are smartly dressed. The knowledge is nice to have, however, its not necessary these days with technology. Iget to know the vehicle and a picture of the driver and car registration. As a women passenger I find this reassuring.

Uber can surge charge, raise their fares at any time due to busy times or bad weather be carefully also drivers are rude and unprofessional.
I would always use black taxi

And here I thought the French were total pussies.

The knowledge is useful, if you are going to or from an awkward location there can be a lot of problems with Uber because the driver's have no clue where they're going. For value and ease though there's no contest. I would love to support black cabs but they are not good value for money. Black cabs need to evolve rather than strike...why can't they just adopt the same technology? It's 2014 you can't expect people to walk around in the cold and then pay £50 to get home. If the prices were close I would use Black cabs, but they aren't even in the same league. Come on guys...

Evolve rather than strike - yes this is exactly right. Because soon it's going to be evolve or die.

When companies such as Uber transition to real time taxi sharing, and make their proposition even better value for money, taxis are going to be left in the cold.