9/11: five tasteless gaffes on twelfth anniversary of attack
Tactless airport fire drill and $9.11 promos prompt outrage but shaven horse seen as fitting tribute
THE 12th anniversary of 9/11 was an emotional day for America but some people appeared to misjudge the tone. A handful of embarrassing blunders linked to the September 11 terrorist attacks that took nearly 3,000 lives have sparked outrage on social media. Here are five unintentional gaffes that have come under fire...
Fire drill at 9/11 airport: Officials at Boston's Logan International Airport - where two of the hijacked jets flew from on 9/11 - held a runway fire drill, complete with smoke and flames, on the 12th anniversary of the attack. The drill drew harsh condemnation on social media sites and Massachusetts Port Authority, which runs the airport, was forced to apologise. "How clueless and insensitive can you be?" wrote one woman on the airport's Facebook page.
Golf club promo: A golf club in Wisconsin received threats of violence after it placed an advert in a local newspaper offering a commemorative $9.11 discount to mark the anniversary of the World Trade Centre attacks. In a deal available for "9/11/13 Only!" Tumbledown Trails offered a 9-hole round at the $9.11 price, or a full 18 holes for $19.11. General manager Marc Watts apologised after tweeters described the promotion as "gross", "unbelievable" and "dumb".
Newspaper subscription: A local newspaper in Mississippi prompted scorn with a similar style of promotion, offering readers a one-day chance to subscribe for $9.11 a month. One blogger pointed out that a one-year home delivery subscription was $106 - so, as well as being insensitive, the newspaper was actually charging more for the 9/11 special. "That is not the way to get subscriptions," wrote one tweeter.
AT&T twin towers picture: A 9/11"tribute" tweet from American mobile provider AT&T sparked outrage on social media. The company posted a photo on Wednesday of a smartphone displaying the Tribute in Light, the two light beams on the site of the twin towers, with the caption "Never Forget". Tweeters called it a "tacky" and "shameless" marketing tactic. AT&T removed the controversial picture and apologised for any offence caused.
Free muffins to honour dead: One Marriott hotel attempted to honour 9/11 victims by giving out free mini-muffins and coffee for half an hour. The offer began at 8.45am, almost exactly coinciding with the time when the first plane hit the twin towers 12 years ago. One guest posted a photo of the offer on Twitter prompting several people to call it "crass" and "embarrassing". The chain was quick to apologise.
And finally... the shaven horse: Another bizarre tribute came from Natasha's Equine Clipping Spa, a US horse grooming service, which sheared the New York skyline - pre-9/11 - into a horse. Images were posted on the spa’s Facebook page along with the message "God bless the USA". But reaction to the horse’s haircut was overwhelmingly positive and even Horse & Hound shared the images with its readers. "We all grieve differently," mused Gawker. Even if it is remembering 9/11 victims by "shaving the fallen World Trade Centre towers into a horse's rear end". ·