Disastrous marriage proposal a coup for Cadbury? - video
Cringeworthy footage of would-be bride whacking her boyfriend on the head goes viral
FOOTAGE of a failed marriage proposal in which a would-be bride hits her boyfriend with a ukulele has gone viral. But observant viewers have noted that it ties in with Cadbury's latest campaign for a new range of Bournville chocolates.
The YouTube video shows a couple walking up to a group of buskers in a shopping centre. To his girlfriend's horror, the man takes the microphone and launches into a gooey speech while the musicians begin to play.
"You are my charm, you are my sweety pie, you are my cutie pie, my absolute everything," he says, "and I know you find this cheesy but I want everyone to know, you make me really happy."
The girl is visibly embarrassed as more and more people gather around and a toy-train drives slowly past. As the man drops down to one knee to propose, the girl grabs the busker's miniature guitar and whacks her suitor on the head with it.
Thousands have watched the cringeworthy video on YouTube and it was picked up by a number of national newspapers. Several viewers noticed the advert emblazoned on the toy train, which says: "Cadbury Bournville. Fine Dark Chocolate. Not so sweet."
While one newspaper claimed the video was filmed in Dubai, a number of viewers insisted it was a shopping centre in India – which is where Cadbury has launched its new 'Not so sweet' campaign.
The company has been pumping money into social media marketing, reports India's Economic Times. The Bournville campaign is aimed at young adults who like 'not so sweet' dark chocolate. It includes a Twitter campaign called 'Tape a Tweet' which encourages Tweeters to come up with overtly sweet situations. The company then converts these into short videos.
While many Tweeters and YouTube commenters have been expressing sympathy for the man, an increasing number are calling it a "smart move" from the chocolate maker. ·