#neknomination: internet plus alcohol can be lethal
Internet provides a high even without the booze, say cyber-psychologists Ciaran Mc Mahon and Mary Aiken
NEKNOMINATION seems to have begun as a UK university phenomenon in 2012, but more recently burst into wider public consciousness in Australia, then South Africa and Canada. It has also been tragically linked to two deaths in Ireland.
Originally termed “neck and nominate”, it involves videoing a person drinking, or “necking”, a pint of beer in one go before “nominating” someone else to do the same online, within 24 hours.
Subsequent responses have become more elaborate, with multiple or stronger drinks – such as vodka – in unusual costumes or in remote locations.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
While the earliest video on YouTube appears to be UK-based and dates from November 2012, the most popular associated Facebook account was created in early January 2014 and appears to be Australian in origin.
Interestingly, just a few days before it was set up, former Australian Prime Minister, Bob Hawke, was successfully egged on by a crowd of cricket fans to neck a pint of beer. He was also well known for holding the record for fastest sculling of a yard of beer (1.4 litres or 2.5 pints) at Oxford University in 11 seconds. It is perhaps unsurprising that many of his young fellow countrymen followed his example.
But why do people feel obliged to partake in, and indeed amplify, these nominations? To understand this new behaviour, we need a new understanding – something we’re working on at RCSI CyberPsychology Research Centre in Ireland.
While the internet raises the prospect that things we do will be recorded for posterity, online behaviour occurs psychologically within a different space – when we are online we act as if we are in a different environment, which has different rules and norms. In cyberspace, our inhibitions are reduced and we do and say things that we would not if we were face-to-face.
This online disinhibition effect has been most notably expounded by John Suler of Rider University. It has also been put forward that disinhibited behaviour is common not only to alcohol use, but when people feel powerful or anonymous.
We also know there are powerful paradoxes at play on the internet – we browse the internet in private, yet our status updates are instantly public, and at the same time the majority of the content is made by a small minority, the rest of us merely lurk. Our profile pages are carefully curated with associations and connections, demonstrations of values and social capital. But when nominated to drink, participants are thrust onto a very public stage, not of their own making, upon which they are called to act. In effect, they are already intoxicated before any drink is taken.
So the internet is already one kind of high. In the same way that using cocaine and alcohol together can produce cocaethylene in the liver, which further increases the physiological effect, when internet browsing is combined with alcohol, the disinhibitory effects can be intense, incremental and tragic.
Irish minister Pat Rabbitte has called for a shutdown of pages associated with #neknominations, while Facebook has said they don’t actually breach its community rules. This is disappointing, given the large number of impressionable children, not only who are under 18 but under 13, who are on social networks, and where it hasn’t been established that they are capable of engaging in a safe manner.
These videos are present on many social networks, including YouTube, Twitter and Instagram, and we have to reflect on the role of these companies in regulating this alcohol-related content, which is unlikely to be an acceptable to be broadcast on traditional media. What is essential in this context is that not only should more attention be given by these internet giants to efforts to quarantine problematic things that go viral, but that we take more time to learn about our own personal internet behaviour. It isn’t just a channel, but a portal to an environment where social norms are altered – and not always for the better.
Mary Aiken is a CyberPsychologist, Research Fellow and Director at RCSI CyberPsychology Research Centre and Ciarán Mc Mahon is a Research & Development Co-Ordinator at RCSI CyberPsychology Research Centre.
This article was originally published at The Conversation. >
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'Make legal immigration a more plausible option'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
LA-to-Las Vegas high-speed rail line breaks ground
Speed Read The railway will be ready as soon as 2028
By Peter Weber, The Week US Published
-
Israel's military intelligence chief resigns
Speed Read Maj. Gen. Aharon Haliva is the first leader to quit for failing to prevent the Hamas attack in October
By Justin Klawans, The Week US Published
-
Puffed rice and yoga: inside the collapsed tunnel where Indian workers await rescue
Speed Read Workers trapped in collapsed tunnel are suffering from dysentery and anxiety over their rescue
By Sorcha Bradley, The Week UK Published
-
Gaza hospital blast: What the video evidence shows about who's to blame
Speed Read Nobody wants to take responsibility for the deadly explosion in the courtyard of Gaza's al-Ahli Hospital. Roll the tape.
By Peter Weber, The Week US Published
-
Giraffe poo seized after woman wanted to use it to make a necklace
Tall Tales And other stories from the stranger side of life
By Chas Newkey-Burden, The Week UK Published
-
Helicopter sound arouses crocodiles
Tall Tales And other stories from the stranger side of life
By Chas Newkey-Burden, The Week UK Published
-
Woman sues Disney over 'injurious wedgie'
Tall Tales And other stories from the stranger side of life
By Chas Newkey-Burden, The Week UK Published
-
Emotional support alligator turned away from baseball stadium
Tall Tales And other stories from the stranger side of life
By Chas Newkey-Burden, The Week UK Published
-
Europe's oldest shoes found in Spanish caves
Tall Tales And other stories from the stranger side of life
By Chas Newkey-Burden, The Week UK Published
-
Artworks stolen by Nazis returned to heirs of cabaret performer
It wasn't all bad Good news stories from the past seven days
By The Week Staff Published