Marie Claire to cease print publication after 31 years
Women's title to move online as magazine market suffers
Marie Claire magazine is to cease printed publication after 31 years, as the monthly women’s title becomes the latest in a string of magazines to move online.
Its owner, TI Media, which owns more than 50 titles in the UK, including Country Life, Woman’s Weekly, World Soccer and Wallpaper, has entered into consultation with the approximately 35 members of staff affected by the closure.
The most recent sales figures show the magazine had a circulation of 120,000 copies, but as The Mirror points out, more than 40,000 of those were given away free.
The BBC says it is “a sad day for magazines”, while The Guardian says the magazine market “has become increasingly tough as readers turn to digital media, where Google and Facebook dominate online advertising”.
Marcus Rich, the chief executive of TI Media, said: “For more than three decades, Marie Claire UK has led the conversation on the issues that really matter to women, from campaigning for women’s empowerment to climate change, while providing a premium fashion and beauty positioning that reflects their everyday lives.”
He added that there is “enormous potential” for its brand to drive its “ongoing transformation” by expanding its digital business, something which is a “key focus” for the company. Marie Claire will continue to be printed in other countries, including Australia, Argentina, France and the US.
Last year, Shortlist Media announced it would be shutting down the UK's biggest men's magazine, ShortList. In 2017, Conde Nast decided to cut the print edition of the fashion title Glamour, one of the biggest sellers in the UK, to twice a year in a shift to a digital-first strategy.