What is virtue signalling?

The phrase has become a popular putdown for those expressing their kindness

Virtue signalling
Men at women’s marches and protests could be seen as virtue-signalling
(Image credit: Getty Images)

Virtue signalling, a phrase coined just four years ago, has become a popular putdown for anyone who appears to hold a belief but doesn’t act on it.

At its most basic, virtue signalling is often described as the act of pretending to be virtuous rather than having genuine passion for an issue.

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