Meet the Parisian designer causing a stir with body-conscious styling

Ludovic de Saint Sernin on striking out with his own luxury brand

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Halfway through our interview, Ludovic de Saint Sernin takes a healthy bite out of a chocolate chip cookie. It's a sugary treat that few of the designer's acolytes are likely to indulge in.

Since first establishing his namesake Parisian brand in 2017, de Saint Sernin has made body-conscious dressing his USP. His previous creations count fine-knit tank-tops fastened with a duo of tied ribbons (Spring/Summer 2018), cropped bolero jackets (SS19) and a gauzy chiffon wrap top (SS19); de Saint Sernin's best-selling eyelet briefs are a subtle nod to American photographer Robert Mapplethorpe.

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