Spotify aims for podcast dominance with The Ringer deal

The audio streaming giant wants to move with consumer tastes, and lessen its dependency on music

Spotify logo displayed on a smart phone
Spotify logo displayed on a smart phone
(Image credit: 2019 Anadolu Agency)

Spotify has added to its portfolio of podcast companies, securing the acquisition of US sports digital media group The Ringer as it pushes to achieve profitability, despite a strong growth in paying subscribers.

The move into podcasts is a strategic one for the audio streaming giant - the largest in the world if measured by subscribers - as it tries to reverse its loss-making last quarter of 2019.

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William Gritten

William Gritten is a London-born, New York-based strategist and writer focusing on politics and international affairs.