Josh Smith talks Louis Vuitton

The New York artist explains his Artycapucines collaboration

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At Louis Vuitton, typography has long made headlines. The heritage brand’s way with words – and characters, numbers and symbols – dates back to 1896. It was then, at the turn of the 19th century, that Georges Vuitton first introduced the maison’s Monogram: its geometric design originally inspired by Japanese heraldic Mon emblems, Louis Vuitton’s graphic repeat pattern alternates the Parisian business’ two interlocking initials with four-petaled flowers and quatrefoils shapes.

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