In Brief

Halal sex shop to open in Saudi Arabia's holiest city

The Sharia-compliant shop aims to challenge stereotypes of women in the conservative Muslim kingdom

A 'halal sex shop' selling Sharia-approved products is set to open in Mecca in Saudi Arabia. 

The owner of erotic brand El Asira, Moroccan-Dutch businessman Abdelaziz Aouragh, says his latest branch will open in Islam's holiest city - Mecca.

Saudi clerics were consulted to ensure the shop adhered to strict laws and customs, and have given it their approval, Aouragh told Arabic news channel Alyaoum24.

Masturbation is forbidden under Islam, so the shop will not be selling vibrators, sex dolls or other similar toys, nor will it stock pornographic material.

Eleven things women in Saudi Arabia can't do

Instead, it will offer a wide range of "pleasure-enhancing" products including massage oils, scented candles and creams. "Our products include items that increase feelings of sensuality and improve the atmosphere between the couple in the sexual relationship," he said.

Aouragh says he want to challenge the way women are viewed in Islamic society. "It is not true that Muslim women are seen only in the kitchen and seen only wearing the veil. We should also highlight love."

Woman face a multitude of restrictions in Saudi Arabia, but Aouragh insists his products will create "more admiration and love for women" by improving marital relationships.

In 2013, the first online sex shop in the Muslim world to operate in line with Islamic teaching opened in Turkey. "Despite what outsiders may believe, sexuality is a normal human necessity in Islam," the site's founder Haluk Demirel told the BBC

But halal sex shops should be careful not to use "pornographic" language, he says. "For example, instead of 'horny' we use 'desiring'. These details are important."

Recommended

Why real wages have suffered ‘their sharpest fall on record’
Morning commuters on London Bridge in May 2022
Business Briefing

Why real wages have suffered ‘their sharpest fall on record’

How Britain’s inflation became the ‘worst in the G7’
A man shopping
Talking point

How Britain’s inflation became the ‘worst in the G7’

When are the next rail strikes?
Departure boards show cancelled train services
In Focus

When are the next rail strikes?

Is it dangerous to swim off Britain’s beaches?
Sewage seen in the sea at Seaford
Today’s big question

Is it dangerous to swim off Britain’s beaches?

Popular articles

Is World War Three on the cards?
Ukrainian soldiers patrol on the frontline in Zolote, Ukraine
In Depth

Is World War Three on the cards?

Inside Adelaide Cottage: Prince William and Kate’s new home ‘away from prying eyes’
William and Kate
In Depth

Inside Adelaide Cottage: Prince William and Kate’s new home ‘away from prying eyes’

Ten Things You Need to Know Today: 16 August 2022
10 Downing Street
Daily Briefing

Ten Things You Need to Know Today: 16 August 2022

The Week Footer Banner