In Depth

Love: Radical turntable puts a new spin on playing vinyls

Start-up company raises $320,400 to produce Yves Behar-designed record player

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Vinyl records are making a strong comeback to mainstream music despite being written-off with the introduction of CDs and digital audio players. 

Enter Love, a start-up company looking to build on the growing success of vinyl and change the way

audiophiles listen to music. 

Instead of taking a traditional record player and packing it with modern connectivity features, the company has created a sleek turntable that does away with the bulky designs of the past. 

Its bodywork comes from Yves Behar, a Swiss designer known for the Jawbone Jambox sound system and Puma's recyclable Clever Little Bag. 

Love's turntable sits on top of the record and spins, with the vinyl below not moving at all. Music-lovers select which tracks to play by letting the arm scan the record and then tapping the top of the device.

It can also be controlled using a companion app, which can also change the speed of the song like a conventional record player. In addition, listeners can attach a pair of headphones or external speakers through Bluetooth or wi-fi, too. 

Love is raising money on the crowdfunding website Kickstarter to finance its invention. It currently has $320,400 (£257,300) from more than 950 donations, beating its target initial target of $50,000 (£40,150). 

Anyone pledging $319 (£256) will receive a Love turntable at a discount of 47 per cent, along with two bases for the record to sit on and an adapter for seven-inch vinyls. The company will ship around the world, but UK deliveries aren't expected until at least October. 

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