Jimmy Choo's Sandra Choi: The Mod squad

The brand's creative director on how its latest collection is channelling the 1950s subculture

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(Image credit: Matteo Canestraro 2016)

The collection for spring/summer 18 is inspired by the Mod era. It's a really sleek and sexy subculture and its fashion is evergreen, eternal yet ever evolving. I want to benchmark this style for Jimmy Choo because it's a very normal and understated way of dressing, but at the same time you look very dapper. This is my vision of how men should dress.

We wanted the collection to say: 'I'm in the spotlight and admire my style', but at the same time we didn’t want it to be overdone. This is definitely a feature of how I see the Mod style of dress, for instance the jewellery can't be overdone; it has to be tasteful. This is where a single signet ring and a tie clip come into play as details on the Tim shoe.

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