Lidl launches ‘hangover-free’ Prosecco line
New version of fizz released just in time for Christmas - but is it too good to be true?
Christmas has come early for wine-drinkers thanks to Lidl and their new ‘hangover-free’ Prosecco.
The discounter’s “Organic Prosecco Spumante for £7.99 hits shelves on Thursday and is poised for a sell out,” says The Daily Mirror.
Lidl claims their organic drink will banish that morning-after feeling as it has less sulphites, which lead to hangovers.
“We’ve all had that shocking wine hangover. This is sometimes attributed to the sulphite preservatives used in wine to keep them fresher for longer,” says Lidl’s master of wine, Richard Bampfield.
“Generally, organic wine producers use a lower level of sulphites in the production process, which means they are less likely to contribute to hangovers,” he adds.
“So if you don’t react well to sulphites you could be saying good riddance to hangovers with Lidl’s Organic Prosecco Spumante.”
But Metro issues a word of warning as “people aren’t completely sure what element of booze causes hangovers”.
“Some folks think it’s down to a number of sulphates - in which case, this Prosecco is going to change lives - and others think it’s more down to the ethanol, in which case literally no wine is ever going to be completely hangover-free.”
Sales of Prosecco have risen dramatically in recent years, with the UK market expected to soar by more than 17% by 2020 to 8.3 million cases per year.
“Globally, sales of Prosecco are set to rocket by 36% over the next five years, giving the Italian bubbly 9.2% of the sparkling wine market,” says The Mirror.
By comparison, Champagne sales are only expected to rise by 1% while Cava will remain unchanged.