Fendi: why the fashion house is investing in Rome's patrimony

From Caravaggio to Bernini, the Italian label is throwing its support behind Roman art and culture

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In early December last year, Fendi supported the exhibition on 17th century sculptor Gian Lorenzo Bernini held at Rome's Galleria Borghese, marking the first phase of a three-year partnership with the Italian museum. Among the exhibits on show at the Baroque villa – noted for its breathtaking frescoes and intricate Corinthian columns – was a marble sculpture of Apollo and Daphne (below), capturing the female nymph's metamorphosis into a laurel tree after Cupid's arrow has struck. The Bernini statue is a spiral of theatricality starting with Daphne's raised arms, one of which has already become a leafy branch; Apollo has managed to capture his one true love but the skin he touches has already turned to wood.

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