Lexus Gamers’ IS: is this the ultimate gaming space?
Luxury carmaker’s concept vehicle was designed by Twitch users
Gamers, start your engines. Lexus has unveiled the Gamers’ IS - the first vehicle designed by and for the Twitch community.
Described as the “ultimate gaming space”, the concept car is the result of a partnership between the Japanese luxury carmaker and the Amazon-owned live streaming platform.
The modified-version of the Lexus IS 350 F Sport sedan has been created after 554,000 unique viewers offered their design suggestions during a livestream hosted by popular streamer Fuslie. Viewers voted on modifications, ranging from the gaming-themed exterior wrap to the custom controller.
Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.
Vinay Shahani, vice president of marketing at Lexus, said: “We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming.”
Don’t expect the car to roll off the assembly line anytime soon though, TheGamer.com reports. A Lexus spokesperson said: “It will likely become a show car and make the rounds of the auto shows once those come back.”