In Depth

Love Island is more lucrative than a degree from Oxbridge

Economists find that appearing on hit ITV show boosts your lifetime earnings more than attending Oxford or Cambridge

A group of economists have revealed that appearing as a contestant on Love Island is more lucrative than a degree from Oxford or Cambridge.

Analysis by Frontier Economics, an economic consultancy, estimated that someone who appears on the show could expect to earn at least £1.1m from subsequent sponsorship and appearance fees, while completing an undergraduate Oxbridge degree would leave you with with a comparatively meagre average return of £815,000.

“If you’ve got an offer from Oxbridge and Love Island, you’re better off going on Love Island,” Kristine Dislere, who completed her masters degree in economics at the University of British Columbia in Vancouver, Canada, told the Financial Times.

In order to estimate how lucrative a stint on the show could be, Dislere and fellow economists made calculations based on a number of factors. These included the typical rates for sponsored Instagram posts, club appearances, how often they appear and how much their earnings will decrease every year.

According to Frontier Economics, contestants who have been in the villa for the full series can be expected to earn £2.3m over the next five years.

Winners can expect to earn more, but not much more. Their expected return is £2.4m.

Even for those slightly less lucky it's still a good proposition. Someone who is accepted onto the island (at any stage in the series) can expect to make an average of £1.1m once back out in the real world.

And it appears British school leavers “have instinctively come to a similar conclusion, with 85,000 applications to appear on the 2018 series, compared with only 37,000 applications for undergraduate degree courses at Oxford and Cambridge universities combined”, says the FT.

However, Dislere conceded, an academic path might actually be a better bet once acceptance rates are factored in. “One major thing we haven’t included are the odds of getting in [to Love Island], and the odds are stacked against you,” she said.

Recommended

‘100,000 deaths’
Today's newspaper front pages
Today’s newspapers

‘100,000 deaths’

‘Stop whining, Remainers, and save the UK’
Pro-independence demonstrators in 2014
Instant Opinion

‘Stop whining, Remainers, and save the UK’

UK changes rules on child refugees
Immigration
In Brief

UK changes rules on child refugees

Conservatives criticised for ‘war on the woke’
A worker cleans the Churchill statue in Parliament Square
In Brief

Conservatives criticised for ‘war on the woke’

Popular articles

Ten Things You Need to Know Today: 27 Jan 2021
10 Downing Street
Daily Briefing

Ten Things You Need to Know Today: 27 Jan 2021

Ten Things You Need to Know Today: 25 Jan 2021
10 Downing Street
Daily Briefing

Ten Things You Need to Know Today: 25 Jan 2021

What do Covid vaccines cost - and who is paying over the odds?
People wait to be vaccinated at Salisbury Cathedral
Getting to grips with . . .

What do Covid vaccines cost - and who is paying over the odds?

Free 6 issue trial then continue to