Nike shares fall as customers burn their trainers over Kaepernick ad

Sportswear brand takes a financial hit as calls for a boycott gain traction

Eric Reid, Colin Kaepernick and Eli Harold kneel for the national anthem
(Image credit: Thearon W. Henderson/Getty Images)

Nike’s decision to feature NFL star Colin Kaepernick as the face of its 30th anniversary “Just Do It” campaign has proven costly, with shares dipping by 3% amid a furious backlash including calls for a mass boycott and even led to people burning their trainers.

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