In Brief

Sainsbury’s to label ‘food bank friendly’ products

Retailer found that donations trebled during trial scheme

Sainsbury’s is to become the first UK supermarket to label products suitable for donation to food banks, in a bid to encourage shoppers to give to those in need.

From today, all Sainsbury’s stores will be introducing new shelf signs below items such as tinned food, pasta and tea bags, the Manchester Evening News reports.

The scheme is the brainchild of a group of Exeter teenagers enrolled on a National Citizen Service summer programme, who noticed that food bank collection points in supermarkets were often placed so that customers only noticed them after finishing their shopping.

The group then pitched the idea of shelf labels to highlight the most-needed products to a local Sainsbury’s store, which agreed to trial the scheme.

Since the notices went up, in-store food bank donations have trebled, prompting the retail giant to roll out the system nationwide to its 1,400 stores.

Food banks across the country “are preparing for a big rise in demand when universal credit is rolled out by calling for more donations and volunteers, and stockpiling essential supplies”, The Guardian reports.

Claudine Blamey, Sainsbury's head of corporate responsibility and sustainability, said: “We are committed to making a positive difference in local communities and we hope our customers get on board to help brighten the lives of those less fortunate in the community.”

Although the intention behind the scheme has received a positive reception on social media, some expressed discomfort that the use of food banks had become “normalised” in the UK.

The labels are part of a wider campaign called Help Brighten a Million Christmases, which, with the help of Sainsbury’s subsidiary Argos, aims to rack up one million food and toy donations for UK families in need before Christmas.

Recommended

‘Labour ought to be leading the work to strengthen our democracy’
Keir Starmer
Instant Opinion

‘Labour ought to be leading the work to strengthen our democracy’

PM launches ten-year drugs plan amid cocaine in Commons claims
A young man sniffs cocaine
Why we’re talking about . . .

PM launches ten-year drugs plan amid cocaine in Commons claims

UK’s updated Covid travel rules explained
Covid-19 test centre at Heathrow Terminal 5
Getting to grips with . . .

UK’s updated Covid travel rules explained

‘More than 300,000 housebound yet to get booster jabs’
Today's newspaper front pages
Today’s newspapers

‘More than 300,000 housebound yet to get booster jabs’

Popular articles

Is Boris Johnson’s authority ‘evaporating’?
Boris Johnson
Behind the scenes

Is Boris Johnson’s authority ‘evaporating’?

Is World War Three looming?
Xi Jinping
In Depth

Is World War Three looming?

Vladimir Putin and his mysterious love life
Vladimir Putin and his now ex-wife Lyudmila Putina
Profile

Vladimir Putin and his mysterious love life

The Week Footer Banner